Mockup photo created by rawpixel.com – www.freepik.com
Tried every trick in the social media marketing playbook but failed to generate any revenue?
You may be putting your sales cart before your branding horse.
Mockup photo created by rawpixel.com – www.freepik.com
Tried every trick in the social media marketing playbook but failed to generate any revenue?
You may be putting your sales cart before your branding horse.
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)
How do you create a social brand? Are there any differences between a traditional brand and a social brand?
In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.