Tag: social networks

The 3 Illusions of the Social Media Age

April 23, 2015 Social Influence 1 comment

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Don’t let your eyes fool you (courtesy of Tech Whiz)

We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.

Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.


10 Ways to Build Thriving Communities

August 4, 2013 Social Influence 1 comment

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.