Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
United Airlines is now one of the most Tweeted, Googled and Facebooked airline on social media.
It has gone viral in a spectacularly wrong way. And all for an “airline disaster” that you would never imagine.
What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?
Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.