Tag: The Transformational Consumer

Content Marketing Insights: The Transformational Consumer

December 14, 2021 Content Marketing no comments

To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.

Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.