Decided to follow the illustrious examples of some of my friends in highlighting the worthy reads in PR and marketing this week, focusing on those in Singapore’s blogosphere.
First up is Daniel’s excellent analysis of the Prima Deli debacle and how the company could have saved itself more heartache by harnessing the media and public opinion. Let’s hope and pray that they will survive this one.
Melvin Yuan of the PR2.0 Universe has a good take on the PR 2.0 bubble. Read it and see if you agree or disagree whether new media is a fad or will eventually exist side-by-side with other more mainstream forms.