Tag: value proposition

Developing Your Unique Selling Proposition

April 17, 2015 Personal Branding no comments

Unique photo

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.


The Power of Empathy

August 10, 2014 Business and Management no comments

Have you wondered why…

a) People aren’t talking about your products – online or offline?

b) Nobody’s interested in your marketing messages?

c) Customer’s aren’t beating a path to your door?

d) Your employees are making a hasty exit?

e) Shareholders are pulling out their funds?

f) All of the above are happening – at the same time?