Tag: YOUtility
Youtility: Why Smart Marketing is about Help not Hype (Review)
July 14th, 2013 •
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Can your business help others without expecting to be paid?
Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
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Content Marketing: Why Helping Beats Selling Anytime
October 31st, 2012 •
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Jay Baer (courtesy of about.me)
In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.
And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
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