brand experience | Cooler Insights

Why Branding Means Sweating The Small Stuff

Walter — Sun, 08 Sep 2013 06:12:00 +0000

In marketing your brand, does bigger necessary mean better? Not if you goof up the important small stuff like customer service, brand experience, and post purchase encounter.

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Great Service = Great Marketing

Walter — Wed, 02 Jan 2013 05:21:00 +0000

Robinsons is an icon of service in Singapore (image courtesy of goodcitydeals) What is the best way to trigger positive and enduring word of mouth? Is it… A) Rolling out fantastic promotions and irresistible deals, such as two-for-one deals or “everybody-win” contests? B) Creating fantastic publicity events, like the recent jump from space by Felix […]

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Why Businesses Need to Sweat the Small Stuff

Walter — Sun, 09 Sep 2012 02:39:00 +0000

Paying attention to the little things can make all the difference in one's business. It is critical to remove these minor pain points first before thinking about incorporating any "heroic" service gestures.

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Coca-Cola Celebrates Its 126th Birthday

Walter — Sat, 02 Jun 2012 16:50:00 +0000

Thanks to June, Tiffany and Laura of the Coca-Cola Singapore team, I was invited to the cosy 126th birthday party for Coca-Cola held at the Dallas Restaurant and Bar at Boat Quay. As a marketer and a publicist, I’ve always admired how the world’s largest beverage company continually reinvented its flagship Coca-Cola brand despite having […]

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How C. Wonder Pampers Its Customers

Walter — Tue, 22 May 2012 14:15:00 +0000

Source of image Leading investor and serial entrepreneur J. Christopher Burch has more than 30 years of experience in various technology and luxury brands, including Aliph (Jawbone), NextJump, and Tory Burch. At a talk given at the Asia Fashion Summit recently, he shared about his experience with C. Wonder – a fast growing apparel, accessories […]

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How To Create Delightful Customer Experiences

Walter — Sat, 08 Oct 2011 17:24:00 +0000

How do you delight and impress your customers? Is there a secret formula to engineering memorable and distinct customer experiences?

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