brand strategy | Cooler Insights

The Role of Visual Branding in Website Design and Marketing

Walter — Thu, 23 May 2024 09:06:22 +0000

Visual branding makes all the difference in your website design — it impacts customer loyalty, conversions, SEO, brand storytelling and analytics.

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Online Reputation Management: What It Is and How It Works

Walter — Thu, 10 Nov 2022 03:04:52 +0000

Online reputation management: learn why it's important, what it involves, and how you can improve your brand's online presence.

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How To Build a Social Brand Which Customers Love

Walter — Thu, 18 May 2017 14:14:41 +0000

Fueled by social media, the power of branding now lies squarely in the hands of your customers. Learn how you can flip your brand to engage and empower your customers.

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Why Movements Matter (And How You Can Use It In Marketing)

Walter — Tue, 02 Feb 2016 00:34:00 +0000

Learn how to embrace movement marketing, and excite your customers to not just be buyers but evangelists for your cause.

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10 Steps to Reinventing You

Walter — Sun, 12 Jul 2015 14:28:23 +0000

What should you do when you have hit a professional wall in your career? Learn how you can reinvent yourself in my review of Reinventing You by Dorie Clark.

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The Death of the Music Album

Walter — Sun, 30 Mar 2014 12:41:00 +0000

The days of music albums selling millions are gone. Even mega-stars like Katy Perry and Miley Cyrus are hardly moving albums these days. Find out why here.

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Branding in The Social Age

Walter — Wed, 06 Nov 2013 14:54:00 +0000

How do you create a social brand? Are there any differences between a traditional brand and a social brand?

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8 Ways Brands Can Win Fans

Walter — Sun, 11 Aug 2013 03:22:00 +0000

Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com) No brand is an island. Especially in the age of the mobile social web. Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and […]

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How Stories Bring Brands To Life

Walter — Sat, 29 Jun 2013 19:37:00 +0000

Do you know what's the number one thing you can do to build your brand? Tell an enchanting and mesmerising story! Here's how.

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Which Social Media Strategy Should You Adopt?

Walter — Wed, 07 Nov 2012 14:15:00 +0000

A picture often paints a thousand words. A great comic or cartoon, on the other hand, paints tens of thousands. “Marketoonist” Tom Fishburne recently created a wonderful graphical depiction of 5 different types of social media strategies as depicted below: Courtesy of Tom Fishburne> As the world of social media becomes increasingly crowded with brands […]

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