https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Tue, 09 Dec 2025 08:30:02 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2015/11/content-influencer-marketing-strategies-microbes/ Sun, 15 Nov 2015 02:43:00 +0000 http://coolerinsights.com/uncategorized/2010/11/lessons-from-an-infinitesimal-microbe/ Microscopic yet mighty, viruses like Covid-19, bacteria, and plasmodiums inflict huge damage. What content marketing lessons can we learn these invisible foes?

The post Content Marketing Strategies of Viruses (and other Microbes) first appeared on Cooler Insights.]]> https://coolerinsights.com/2015/04/social-physics-a-new-science-of-influence/ https://coolerinsights.com/2015/04/social-physics-a-new-science-of-influence/#comments Sun, 19 Apr 2015 23:02:52 +0000 http://coolerinsights.com/?p=689 Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

The post Social Physics – A New Science of Influence first appeared on Cooler Insights.]]> https://coolerinsights.com/2015/04/social-physics-a-new-science-of-influence/feed/ 1 https://coolerinsights.com/2015/01/six-pillars-of-content-marketing/ https://coolerinsights.com/2015/01/six-pillars-of-content-marketing/#comments Sun, 11 Jan 2015 13:50:29 +0000 http://coolerinsights.com/?p=644 What are the ingredients of a good content marketing strategy? Consider the 6 pillars of content marketing and learn how these can be applied to your business.

The post Six Pillars of Content Marketing first appeared on Cooler Insights.]]> https://coolerinsights.com/2015/01/six-pillars-of-content-marketing/feed/ 1 https://coolerinsights.com/2014/11/how-to-storify-your-b2b-business/ Tue, 25 Nov 2014 02:54:26 +0000 http://coolerinsights.com/?p=651 How can B2B businesses use social storytelling and content marketing to boost their success? Here are 9 strategies to consider adopting.

The post How to Storify Your B2B Business first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/12/the-3-players-in-content-marketing/ https://coolerinsights.com/2012/12/the-3-players-in-content-marketing/#comments Sat, 15 Dec 2012 03:52:00 +0000 http://coolerinsights.com/uncategorized/2012/12/the-3-players-in-content-marketing/ What is the single best way to reach consumers in the age of social media and digital devices? The answer lies in creating and curating great content.

The post The 3 Players in Content Marketing first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/12/the-3-players-in-content-marketing/feed/ 4 https://coolerinsights.com/2009/03/graffiti-and-street-art-vandalism-or-marketing/ https://coolerinsights.com/2009/03/graffiti-and-street-art-vandalism-or-marketing/#comments Sun, 15 Mar 2009 01:26:00 +0000 http://coolerinsights.com/uncategorized/2009/03/graffiti-and-street-art-vandalism-or-marketing/ Street art along a wall in North Richmond Being an avid runner, I often jog around the Parkville and Carlton areas near my university campus and chance upon street art along various walls, pavements and fences.  Some of the air-brushed displays are aesthetically beautifully and probably the result of considerable and painstaking effort to create […]

The post Graffiti and Street Art – Vandalism or Marketing? first appeared on Cooler Insights.]]> https://coolerinsights.com/2009/03/graffiti-and-street-art-vandalism-or-marketing/feed/ 4