community marketing | Cooler Insights

Content Rules: Book Review

Walter — Tue, 09 Dec 2014 15:15:35 +0000

How can companies attracts customers, build communities, generates leads, and grows businesses through content marketing? Find out how in my book review of Content Rules by Ann Handley and C.C. Chapman.

The post Content Rules: Book Review first appeared on Cooler Insights.

The 7 Rules of Social Storytelling

Walter — Wed, 17 Sep 2014 14:04:00 +0000

In the social age, effective storytelling requires brands to wow their audiences and touch their hearts. Discover what the 7 Is of storytelling is and how you can apply it to your brand.

The post The 7 Rules of Social Storytelling first appeared on Cooler Insights.

10 Ways to Build Thriving Communities

Walter — Sun, 04 Aug 2013 05:17:00 +0000

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it. Learn 10 ways to build a thriving community.

The post 10 Ways to Build Thriving Communities first appeared on Cooler Insights.

Content Marketing Strategies for B2B

Walter — Sun, 30 Sep 2012 23:59:00 +0000

Designed by Freepik Business-to-Business (B2B) content marketing is growing. Well, at least in the US. Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content. They include the writing of blog articles, sharing of social media posts (Facebook, LinkedIn, Twitter), organising of […]

The post Content Marketing Strategies for B2B first appeared on Cooler Insights.

Why Social Customer Engagement Matters (A Lot)

Walter — Mon, 20 Dec 2010 22:32:00 +0000

Are you engaging your customers fully across all parts of your organisation? Learn why you should, and how to do so here.

The post Why Social Customer Engagement Matters (A Lot) first appeared on Cooler Insights.