consumer behaviours | Cooler Insights

Marketing Psychology: 5 Powerful Ways to Change People’s Minds

Walter — Thu, 21 Mar 2024 02:07:17 +0000

Wish to change the minds of potential customers, colleagues, or partners? Consider these strategies from The Catalyst by Jonah Berger.

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9 Ways Neuromarketing Can Boost Your Sales

Walter — Mon, 07 Nov 2016 03:00:26 +0000

Hit the "buy button" in your consumer's brain. Learn 9 ways in which neuromarketing can help you create better marketing messages and more impactful ads.

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When Marketing Feels Like Religion

Walter — Tue, 03 Jun 2014 01:02:00 +0000

Can marketing scale Maslow's hierarchy of needs to allow customers to achieve self-transcendence? I believe so, and here's how.

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The Ebb and Flow of the Social Web

Walter — Wed, 12 Mar 2014 06:04:00 +0000

Source of image Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets. Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined […]

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Mastering the Power of Habits

Walter — Wed, 20 Nov 2013 05:39:00 +0000

What can you do to break bad habits and replace them with positive practices? As a marketer, how can you convince your customers to switch to your brand by changing their habits?

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Buyology – Truth and Lies About Why We Buy

Walter — Wed, 11 Sep 2013 05:52:00 +0000

Do the gory images on cigarette boxes encourage or deter smoking behaviours? Uncover this and other surprises from the world of neuromarketing.

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How Pleasure Works – Book Review

Walter — Fri, 25 Jan 2013 13:18:00 +0000

Why does pain sometimes feel like pleasure? Why do we enjoy music and art even though there aren’t any adaptive advantages? When does “one man’s meat” become “another man’s poison”? The answers to these human behavioural puzzles (and more) can be found in How Pleasure Works. Written by Yale’s evolutionary psychologist Paul Bloom, the book […]

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Reaching the Consumer of the Future

Walter — Fri, 18 May 2012 15:07:00 +0000

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers? Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how […]

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How To Trigger Buying Using Neuroscience in Marketing

Walter — Wed, 04 Apr 2012 12:47:00 +0000

Wish to improve the response rate to your marketing materials? Learn how you can use neuroscience to reduce your customer's pain and increase pleasure here.

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Three Ways to be Truly Great

Walter — Wed, 11 Jan 2012 21:56:00 +0000

Can you compete with these brands on scale, size or prize? If not, how can you do so?

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