https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Thu, 19 Jul 2018 14:25:53 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2013/10/the-five-levels-of-customer-engagement/ https://coolerinsights.com/2013/10/the-five-levels-of-customer-engagement/#comments Sun, 27 Oct 2013 05:28:00 +0000 http://coolerinsights.com/uncategorized/2013/10/the-five-levels-of-customer-engagement/ Customers are the only reason for your existence. Discover how you can better engage your customers with the 5 Es of customer engagement.

The post The Five Levels of Customer Engagement first appeared on Cooler Insights.]]> https://coolerinsights.com/2013/10/the-five-levels-of-customer-engagement/feed/ 2 https://coolerinsights.com/2013/01/the-book-of-business-awesome-unawesome-review/ Sun, 13 Jan 2013 13:09:00 +0000 http://coolerinsights.com/uncategorized/2013/01/the-book-of-business-awesome-unawesome-review/ Have you wondered what works (and doesn’t) in Facebook? Or how you can undo an ill conceived tweet let loose in a fit of anger? Maybe you need to stand out in a sea of fiercely “social” competitors? Well, now you can. Written in tongue-in-cheek fashion with unabashed directness, The Book of Business Awesome/The Book […]

The post The Book of Business Awesome/ UnAwesome (Review) first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/08/the-rise-of-social-businesses/ Wed, 29 Aug 2012 05:02:00 +0000 http://coolerinsights.com/uncategorized/2012/08/the-rise-of-social-businesses/ Courtesy of the Big Trend Hunt Social media marketing is no longer the preserve of the elite few. More and more companies invest in creating their own Facebook fan pages, blogs, forums, Youtube channels and Twitter accounts in a bid to reach out to their customers. The game is no longer about reach and eyeballs […]

The post The Rise of Social Businesses first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/02/what-do-sherlock-holmes-and-consumers-have-in-common/ https://coolerinsights.com/2012/02/what-do-sherlock-holmes-and-consumers-have-in-common/#comments Thu, 16 Feb 2012 13:26:00 +0000 http://coolerinsights.com/uncategorized/2012/02/what-do-sherlock-holmes-and-consumers-have-in-common/ Have you wondered why people love a who-dunnit like Sherlock Holmes, Harry Potter or Agatha Christie novel? The answer lies in creating a sense of mystery and scarcity. More here.

The post What Do Sherlock Holmes and Consumers Have in Common? first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/02/what-do-sherlock-holmes-and-consumers-have-in-common/feed/ 2 https://coolerinsights.com/2010/12/engaging-customers-with-game-mechanics/ https://coolerinsights.com/2010/12/engaging-customers-with-game-mechanics/#comments Sat, 25 Dec 2010 23:48:00 +0000 http://coolerinsights.com/uncategorized/2010/12/engaging-customers-with-game-mechanics/ Everybody loves gaming! The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking viral videos as the holy grail of consumer engagement and interaction. Almost everybody online these days are raving about how game mechanics can change the […]

The post Engaging Customers with Game Mechanics first appeared on Cooler Insights.]]> https://coolerinsights.com/2010/12/engaging-customers-with-game-mechanics/feed/ 1 https://coolerinsights.com/2010/12/are-you-engaging-your-customers-yet/ Mon, 20 Dec 2010 22:32:00 +0000 http://coolerinsights.com/uncategorized/2010/12/are-you-engaging-your-customers-yet/ Are you engaging your customers fully across all parts of your organisation? Learn why you should, and how to do so here.

The post Why Social Customer Engagement Matters (A Lot) first appeared on Cooler Insights.]]>