elderly | Cooler Insights

How to Market to Ageing Consumers

Walter — Wed, 08 Oct 2014 12:45:28 +0000

Learn how you can market to seniors, build an age-friendly business and profit from an untapped market!

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How to Live It Up beyond Your 50s

Walter — Sun, 27 Apr 2014 04:41:00 +0000

Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd “Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo. Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. […]

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Embracing the Elderly Worker

Walter — Thu, 07 Feb 2013 16:31:00 +0000

Colonel Sanders opened his first KFC at the age of 65 (courtesy of the Bluegrass Historian) Like it or not, we’re becoming a greying population. With low fertility rates of 1.2, the ratio of young to elderly Singaporeans would decline in the decades to come. This has been highlighted as a critical problem in the […]

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When Old Can Be Gold

Walter — Sun, 01 Nov 2009 01:44:00 +0000

The fastest growing consumer market in the next few decades will be seniors in their 50s, 60s and 70s. Here are 8 marketing strategies to reach the seniors market.

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