grassroots evangelism | Cooler Insights

Branding in The Social Age

Walter — Wed, 06 Nov 2013 14:54:00 +0000

How do you create a social brand? Are there any differences between a traditional brand and a social brand?

The post Branding in The Social Age first appeared on Cooler Insights.

The Evolution of Influence

Walter — Mon, 20 May 2013 05:52:00 +0000

Courtesy of Helping Psychology Influence. That’s a neat word. According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change. In the […]

The post The Evolution of Influence first appeared on Cooler Insights.

Should Museums Attract Niche Or Mass Audiences?

Walter — Mon, 31 Oct 2011 13:16:00 +0000

NHB’s Night Festival 2008 I love reading Nina Simon’s Museum 2.0 blog for her cutting insights on stuff happening in my neck of the woods. One of the issues that she recently wrote about – audience development – is something that museums and art galleries in Singapore are also grappling with. In her post, Nina […]

The post Should Museums Attract Niche Or Mass Audiences? first appeared on Cooler Insights.

Of Tribes, Leaders and Heretics

Walter — Sun, 12 Jul 2009 06:49:00 +0000

I just completed marketing maven Seth Godin’s book on leadership titled “Tribes – We Need You to Lead Us”. As a long-time fan of “Sethology”, I have always marvelled at his cutting edge ideas and thought provoking approaches to marketing, lapping up past works like “Purple Cow”, “The Big Moo”, “The Dip” and “Meatball Sundae”. […]

The post Of Tribes, Leaders and Heretics first appeared on Cooler Insights.