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Mastering Persuasion in Sales, Advertising and PR

Walter — Sun, 14 Dec 2014 12:29:20 +0000

How can we harness the power of persuasion in sales, advertising and public relations? Check out these handy tips and improve your communication today.

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The Sales Bible: Book Review

Walter — Wed, 09 Jul 2014 05:19:00 +0000

People don't like to be sold to, but they love to buy. Uncover the nuggets of sales wisdom from Jeffrey Gitomer here.

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To Sell Is Human: Book Review

Walter — Wed, 07 Aug 2013 08:02:00 +0000

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer? Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by […]

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The Importance of Building Consensus

Walter — Sat, 23 Oct 2010 01:04:00 +0000

Source of image One of the most critical skills I’ve learned working in large organisations is this: Strategy, like charity, begins at home. In other words, if you want your latest (and greatest) ideas to work, remember to consult internally FIRST before anything else. There is little point in developing a gameplan to its penultimate […]

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