product development | Cooler Insights

User Story Mapping: The Secret to Great Products

Walter — Tue, 22 Feb 2022 01:16:51 +0000

Wish to design a better product or user experience? Consider mapping out your user story — here's how.

The post User Story Mapping: The Secret to Great Products first appeared on Cooler Insights.

Content Marketing Insights: The Transformational Consumer

Walter — Tue, 14 Dec 2021 00:15:37 +0000

Wish to improve your customer loyalty and lifetime value? Focus on the Transformational Consumer. Learn who they are, and how you can serve them here.

The post Content Marketing Insights: The Transformational Consumer first appeared on Cooler Insights.

Small Data: A Revolutionary Market Research Strategy

Walter — Tue, 02 Feb 2021 13:56:11 +0000

Wish to uncover the hidden desires of your customer's heart? Consider Small Data research—a technique pioneered by Martin Lindstrom.

The post Small Data: A Revolutionary Market Research Strategy first appeared on Cooler Insights.

How to Build Habit Forming Products: Hooked [Book Review]

Walter — Tue, 04 Aug 2020 13:38:52 +0000

Learn the four-step model behind building addictive products like Facebook, Pinterest, Amazon, and Airbnb.

The post How to Build Habit Forming Products: Hooked [Book Review] first appeared on Cooler Insights.

How to Truly Market – Without Marketing

Walter — Wed, 14 May 2014 04:31:00 +0000

Source of image What is the simplest definition of marketing? According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and […]

The post How to Truly Market – Without Marketing first appeared on Cooler Insights.

The Death of the Music Album

Walter — Sun, 30 Mar 2014 12:41:00 +0000

The days of music albums selling millions are gone. Even mega-stars like Katy Perry and Miley Cyrus are hardly moving albums these days. Find out why here.

The post The Death of the Music Album first appeared on Cooler Insights.

Why Good Entrepreneurs Are Like Scientists

Walter — Sun, 18 Aug 2013 01:36:00 +0000

Are you a strategic planner, gambler or empiricist when it comes to starting and running your business?

The post Why Good Entrepreneurs Are Like Scientists first appeared on Cooler Insights.

Customer Sense: Book Review

Walter — Wed, 10 Jul 2013 13:28:00 +0000

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy? While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The challenge, however, is this: How can we […]

The post Customer Sense: Book Review first appeared on Cooler Insights.

Do Your Customers Own Your Brands?

Walter — Sun, 05 Aug 2012 13:16:00 +0000

Let your customers “own” your brand (courtesy of Thaeger) In a world overflowing with “me-too” goods and services, consumers are seeking ways to assert their individuality. In an overcrowded marketplace teaming with repetition and homogeneity, they crave personalised products and experiences that reflect their individual identities. This phenomenon of personal expression is catalysed by the […]

The post Do Your Customers Own Your Brands? first appeared on Cooler Insights.

Rubies in the Orchard: Book Review

Walter — Thu, 19 Jul 2012 12:50:00 +0000

Serial entrepreneur and billionaire Lynda Resnick’s book “Rubies in the Orchard” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Part autobiography and part business book, the highly readable tome chronicled how Lynda rose from rags to riches and deployed her marketing smarts to […]

The post Rubies in the Orchard: Book Review first appeared on Cooler Insights.