psychology | Cooler Insights

Social Psychology Insights: Why Self-Deception Matters

Walter — Thu, 04 Sep 2025 01:20:12 +0000

Self-deceptions have been around since time immemorial. What acts of self-deception do we practice, and how do they influence us on a personal, social and societal level?

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20 Evergreen Lessons from The Psychology of Money

Walter — Mon, 17 Feb 2025 12:19:12 +0000

Looking to better manage your wealth and grow your money sustainably? Consider these life and business lessons from The Psychology of Money.

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Powerful Ways to Apply Neuroscience to Sales and Marketing

Walter — Wed, 14 Feb 2024 23:34:18 +0000

Improve your sales and marketing results by applying these neuroscience principles!

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How to Manage the Four Types of Human Behaviours

Walter — Fri, 08 Dec 2023 02:00:49 +0000

Learn all about the 4 types of human behaviour — Dominance, Inspiration, Stability and Analytical (DISA) — and how to manage them here.

The post How to Manage the Four Types of Human Behaviours first appeared on Cooler Insights.

Upstream: How to Nip Problems in the Bud [Book Review]

Walter — Tue, 06 Dec 2022 22:15:46 +0000

Wish to solve problems before they occur or nip them right in the bud? Consider the principles of Upstream by Dan Heath.

The post Upstream: How to Nip Problems in the Bud [Book Review] first appeared on Cooler Insights.

10 Effective Ways to Craft Persuasive Content on Social Media

Walter — Tue, 05 Oct 2021 00:22:37 +0000

Make your social media marketing content more effective by adopting these 10 principles of persuasion.

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The Essential Guide To Neuromarketing For Digital Marketers

Walter — Wed, 02 Dec 2020 14:23:52 +0000

Neuroscience and psychology can positively impact your digital marketing results. Learn how to apply neuro designs here.

The post The Essential Guide To Neuromarketing For Digital Marketers first appeared on Cooler Insights.

COVID-19 and Social Psychology (Or Why We Behave Irrationally)

Walter — Tue, 10 Mar 2020 04:44:47 +0000

COVID-19 has triggered both desirable and undesirable behaviours, thanks to these 18 social and psychological effects.

The post COVID-19 and Social Psychology (Or Why We Behave Irrationally) first appeared on Cooler Insights.

12 Powerful Ways To Use Psychology In Digital Marketing

Walter — Wed, 29 Aug 2018 14:19:27 +0000

Apply these 12 psychological strategies and tactics in your next digital marketing campaign, and watch your performance soar!

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12 Copywriting Tricks To Trigger Buying

Walter — Wed, 23 Nov 2016 14:20:06 +0000

What can you learn from neuroscience about copywriting? Plenty it seems. Here are 12 copywriting tips to trigger the "buy" button in your customers!

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