search engine optimisation | Cooler Insights

Is AI Really Ruining Google’s SERPs?

Walter — Mon, 07 Aug 2023 07:11:51 +0000

Is AI (Artificial Intelligence) ruining the Search Engine Results Page (SERP) for Google and other search engines? What are the pros and cons of AI in SEO?

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Maximizing Your SEO Efforts with Social Media: Tips and Strategies

Walter — Sat, 27 May 2023 03:09:04 +0000

Want to boost your SEO results? SE Ranking has the answer! Read a detailed guide to learn how to leverage social media marketing for SEO success.

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How to Measure ROI on Content?

Walter — Wed, 05 Oct 2016 13:13:51 +0000

Can you measure your ROI for content? What are some of the metrics which you can use. Marcus Neo tells you more here.

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The Buzz Behind Google’s Hummingbird

Walter — Sun, 02 Feb 2014 06:29:00 +0000

Source of image In case you don’t already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird. Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the […]

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Social Marketology: Book Review

Walter — Thu, 06 Jun 2013 13:43:00 +0000

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional. Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework […]

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Social Media Optimisation or Originality?

Walter — Tue, 13 Nov 2012 23:15:00 +0000

Do social media gurus exist? (courtesy of Brian Copeland) I’m caught in a digital dilemma. On the one hand, I know that I should find ways to raise my social media score (courtesy of Klout.com). There are lots that I can do to “game the system”. Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social […]

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