social commerce | Cooler Insights

From Content to Commerce: How Social Media and Ecommerce Are Merging

Walter — Wed, 18 Jun 2025 22:51:09 +0000

Can the worlds of social media and ecommerce merge? Yes they can, and they're helping to shorten the sales funnel for B2C and B2B brands alike.

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See-Think-Do: a New Marketing Framework

Walter — Thu, 05 Dec 2013 13:53:00 +0000

Have you wondered how you can cater to customers at different stages of buying intent? Avinash Kaushik's "See-Think-Do" framework may be the answer.

The post See-Think-Do: a New Marketing Framework first appeared on Cooler Insights.

The Social Customer: Book Review

Walter — Sun, 13 Oct 2013 05:13:00 +0000

How can your company integrate social media with prospecting, marketing, sales and customer service? Enter Social Customer Relationship Management (Social CRM).

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Why We Should Embrace SoLoMo

Walter — Sun, 10 Mar 2013 16:23:00 +0000

Courtesy of TeropongSkop Do you know what SoLoMo is? (Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there). According to Zideate, SoLoMo is “a portmanteau of Social-Local-Mobile which represents the convergence in social, local, and mobile media, especially in the context of smartphones, tablets, or other mobile computing […]

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The Psychology of Social Commerce

Walter — Mon, 04 Jun 2012 11:06:00 +0000

What are the pillars of social commerce? Well, they are Social Proof, Authority, Scarcity, Like, Consistency, and Reciprocity. Find out more about them here.

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