social media strategies | Cooler Insights

Which Social Media Strategy Should You Adopt?

Walter — Wed, 07 Nov 2012 14:15:00 +0000

A picture often paints a thousand words. A great comic or cartoon, on the other hand, paints tens of thousands. “Marketoonist” Tom Fishburne recently created a wonderful graphical depiction of 5 different types of social media strategies as depicted below: Courtesy of Tom Fishburne> As the world of social media becomes increasingly crowded with brands […]

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Social Media Marketing 101 for Non-Profits

Walter — Thu, 11 Oct 2012 04:32:00 +0000

Courtesy of Your Social Move Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details. Speaking at the Association Management […]

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Likeable Social Media: A Book Review

Walter — Tue, 27 Mar 2012 13:38:00 +0000

With close to 900 million users and an upcoming IPO, Facebook is ruling the web as the social network of choice. Following close behind is Twitter, the 140 character king of microblogging also known as the “SMS of the Internet”. LinkedIn, Youtube, Flickr, Foursquare, blogs, and tonnes of other social networks make up the other […]

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Voting for a Social Nation – Book Review

Walter — Wed, 13 Apr 2011 13:23:00 +0000

How does one leverage on the power of social communities? What does it mean to build a “Social Nation”? I found out the answers to these and more after reading Barry Libert’s breezy volume Social Nation. The CEO of Mzinga, Libert declares in his book that organisational success lies with tapping on the collective power […]

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Why Ideas are Overrated

Walter — Sun, 20 Feb 2011 12:25:00 +0000

Courtesy of American Hell This is going to sound hypocritical for a business blogger like me, but I am going to say it anyway. It’s better to get something REAL done than to spend too much time reading my blog. Or, for that matter, the hundreds of other business, PR and marketing blogs offering an […]

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From Wet Markets to Web Markets

Walter — Sat, 15 Jan 2011 02:25:00 +0000

As my wife and I were having our breakfast and purchasing fresh groceries recently at the Redhill Market, I spotted this interesting signboard from a fish monger in the market. Apparently Pan’s Fish offers fresh fish for sale (the kind you can cook) on its website and you can actually order them via e-commerce. I […]

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Be a Participatory Citizen at GovCamp

Walter — Fri, 07 Jan 2011 22:53:00 +0000

Want to play a part in shaping how government can better serve you through social technologies? Got a burning desire to change the delivery of essential services? Why not participate in the first ever Singapore GovCamp? Taking place on 19th Jan (Wed) on NUS Campus, Singapore GovCamp hopes to “connect the Government with the general […]

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What Makes Social Media Producers Tick?

Walter — Fri, 19 Nov 2010 22:39:00 +0000

We are weird creatures! (source) One of the advantages/disadvantages of being an obsessive-compulsive blogger is that I not only dig the various theories of Influence 2.0, but live them on a daily basis too. While not all bloggers are alike – just as not all mothers, students, pastors or criminals are – there are certain […]

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Blending Interestingness and Intensity

Walter — Tue, 09 Nov 2010 12:15:00 +0000

The new world of influence is ruled by those who embrace interestingness and intensity. Are you interesting and intense enough to succeed in this space?

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Why Do I (Still) Blog Regularly?

Walter — Tue, 05 Oct 2010 22:21:00 +0000

The Cooler Insights blog has been around for over 13 years since its onset in September 2005. Learn the 6 reasons why I am continuing to blog like an Energizer Bunny!

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