sustainability | Cooler Insights

Why Marketing Sustainability Is Crucial for Businesses

Walter — Wed, 18 Sep 2024 14:03:41 +0000

Wish to make your marketing more sustainable? Here are some valuable lessons for planet-friendly marketing strategies that you can apply!

The post Why Marketing Sustainability Is Crucial for Businesses first appeared on Cooler Insights.

Nothing But Green – a Company with a Conscience

Walter — Wed, 22 May 2013 05:46:00 +0000

Jacqueline Tan, founder and general manager of Nothing But Green Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food […]

The post Nothing But Green – a Company with a Conscience first appeared on Cooler Insights.

A Winning Mix of Hospitality, Heritage and Hope

Walter — Fri, 31 Aug 2012 08:12:00 +0000

Sprawled over 1.4 million square feet along Singapore’s most scenic waterfront at Marina Bay, The Fullerton Heritage is an integrated dining, hotel and retail development comprising seven heritage and new buildings – The Fullerton Hotel Singapore, The Fullerton Bay Hotel Singapore, The Fullerton Waterboat House, One Fullerton, The Fullerton Pavilion, Clifford Pier and Customs House. […]

The post A Winning Mix of Hospitality, Heritage and Hope first appeared on Cooler Insights.

An Innocent Story: Book Review

Walter — Thu, 02 Aug 2012 22:25:00 +0000

Written by writer and brand consultant John Simmons, Innocent narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a “tasty little juice company” with a unique culture founded on strong values. Embodying the informal, casual wit of the company, the founding of Innocent is summarised on their website […]

The post An Innocent Story: Book Review first appeared on Cooler Insights.

2 Happy Ways to Recycle and Reduce

Walter — Fri, 23 Mar 2012 13:32:00 +0000

Courtesy of Coca-Cola Singapore With Earth Hour around the corner, it is timely for both individuals and companies to consider how they can reduce their environmental impact on our beautiful planet. Coca-Cola Singapore is certainly taking a proactive role in this area. As part of their effort to instil the habit of recycling in Singapore, […]

The post 2 Happy Ways to Recycle and Reduce first appeared on Cooler Insights.

Ways to Embrace a Kinder Economy

Walter — Fri, 03 Feb 2012 14:49:00 +0000

Patagonia is the new yardstick for ethical and social businesses (image from Fortune Magazine) Of late, I hear a common clarion call amongst leading thinkers for companies to pursue a more humane, ethical and sustainable business strategy. These proclamations allude to the fact that the current system of profit and GDP growth at all costs […]

The post Ways to Embrace a Kinder Economy first appeared on Cooler Insights.

How Businesses Can Learn From Nature

Walter — Fri, 21 Oct 2011 14:16:00 +0000

Nobody manages resources better than Nature! (image source) Sustainability seems to be the buzzword these days. We’ve all heard about how companies are investing in carbon credits to offset their industrial activities, embark on occasional recycling programmes, or improving their efficiency to reduce their carbon footprint. While such motives are laudable, they often compromise on […]

The post How Businesses Can Learn From Nature first appeared on Cooler Insights.