virality | Cooler Insights

How United Airlines Went Viral on Social Media [PR Crisis]

Walter — Wed, 12 Apr 2017 02:13:22 +0000

The United Airlines recent scuffle with Dr Dao has become a viral sensation for all the wrong reasons. How did this airline disaster become such a huge PR crisis?

The post How United Airlines Went Viral on Social Media [PR Crisis] first appeared on Cooler Insights.

Viral Marketing 101: Social Currency

Walter — Mon, 31 Oct 2016 23:10:47 +0000

What is the secret behind viral social media marketing campaigns? Uncover what Social Currency is, and learn to apply it to your marketing efforts today.

The post Viral Marketing 101: Social Currency first appeared on Cooler Insights.

Nikon Photo Contest: Viral Sensation or PR Fiasco?

Walter — Sun, 31 Jan 2016 08:05:13 +0000

Nikon's photo contest has turned into a major online fiasco. It has gained so much virality that it has spread far beyond Singapore's shores. What lessons in crisis communications can we glean from here?

The post Nikon Photo Contest: Viral Sensation or PR Fiasco? first appeared on Cooler Insights.

Are You a Memejacking Linkbaiting Troll?

Walter — Wed, 15 Apr 2015 14:07:12 +0000

Do your digital marketing efforts fail to generate buzz or "virality"? Uncover the tricks and techniques used by memejackers, link baiters and trolls.

The post Are You a Memejacking Linkbaiting Troll? first appeared on Cooler Insights.

The Four M’s of the Digital and Social Age

Walter — Sun, 02 Mar 2014 04:35:00 +0000

In the digital and social age, memes, movements, mobs and masquerades rule. Learn what these are and what you can do about them.

The post The Four M’s of the Digital and Social Age first appeared on Cooler Insights.

To Twerk Or Not To Twerk: Thoughts on Virality

Walter — Wed, 09 Oct 2013 05:38:00 +0000

From the PPAP song to Miley Cyrus' twerk, viral videos rule our social age. However, should brands try to be all things "viral"?

The post To Twerk Or Not To Twerk: Thoughts on Virality first appeared on Cooler Insights.

Brand Storytelling Basics You Must Know

Walter — Tue, 16 Jun 2009 00:29:00 +0000

Brand storytelling is an important part of building your corporate and product brands. Learn how you can do it here.

The post Brand Storytelling Basics You Must Know first appeared on Cooler Insights.