Public Relations | Cooler Insights

Media Monitoring And Managing Negative Publicity In Business

Walter — Wed, 01 Oct 2025 02:54:44 +0000

Learn how businesses can monitor media and manage negative publicity effectively to protect reputation and build lasting trust.

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Staying Ahead of the Curve: Anticipating and Managing Crisis Communication in Marketing

Walter — Fri, 16 Aug 2024 08:31:05 +0000

Have you prepared your organisation to anticipate and manage crisis communications as part of your marketing processes? Learn why it matters and how to do it.

The post Staying Ahead of the Curve: Anticipating and Managing Crisis Communication in Marketing first appeared on Cooler Insights.

Online Reputation Management: What It Is and How It Works

Walter — Thu, 10 Nov 2022 03:04:52 +0000

Online reputation management: learn why it's important, what it involves, and how you can improve your brand's online presence.

The post Online Reputation Management: What It Is and How It Works first appeared on Cooler Insights.

The 6-Step Comms Plan To Manage Any Online Crisis

Walter — Wed, 22 Apr 2020 13:59:54 +0000

Social media and online crises can be terrifying. Learn how you can better manage them with this systematic 6-step Online Crisis Communications Plan.

The post The 6-Step Comms Plan To Manage Any Online Crisis first appeared on Cooler Insights.

Wuhan Coronavirus: What Can Singapore Businesses Do?

Walter — Sun, 02 Feb 2020 06:05:15 +0000

The Wuhan coronavirus is sweeping the world by storm—and causing businesses to shudder. What you can do to ride this scourge?

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Top Tips To Tame a PR Crisis [INFOGRAPHIC]

Walter — Tue, 07 Jan 2020 13:05:28 +0000

Wonder what you should do when a PR crisis hits? This infographic will show you the Dos and Don'ts!

The post Top Tips To Tame a PR Crisis [INFOGRAPHIC] first appeared on Cooler Insights.

The Meaning of Public Relations in the Digital Age

Walter — Wed, 11 Sep 2019 13:29:17 +0000

How does digital PR differ from traditional public relations? Learn the basics of online communications and PR best practices here.

The post The Meaning of Public Relations in the Digital Age first appeared on Cooler Insights.

Why Fake News Happens – And How To Combat Them

Walter — Wed, 10 Apr 2019 10:55:12 +0000

Fake news is a global problem that needs to be managed. Learn what it is, why it happens, and how you can stop it here.

The post Why Fake News Happens – And How To Combat Them first appeared on Cooler Insights.

Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore

Walter — Sun, 02 Sep 2018 03:47:28 +0000

Everybody's talking about Crazy Rich Asians, the record-breaking movie based on Kevin Kwan. Learn why it became a viral marketing sensation here.

The post Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore first appeared on Cooler Insights.

Donald Trump-Kim Jong Un Summit: What We Singaporeans Can Do

Walter — Sun, 10 Jun 2018 01:56:17 +0000

US President Donald Trump and North Korean Leader Kim Jong Un will be in Singapore on 12 June for the #TrumpKimSummit. How should we welcome them?

The post Donald Trump-Kim Jong Un Summit: What We Singaporeans Can Do first appeared on Cooler Insights.