behavioural economics | Cooler Insights

Factfulness: 10 Top Thinking Errors About the World

Walter — Wed, 09 Oct 2024 13:02:41 +0000

Learn how you can make better decisions by embracing the principles of Factfulness — a guide to thinking clearly about the world.

The post Factfulness: 10 Top Thinking Errors About the World first appeared on Cooler Insights.

Marketing Psychology: 5 Powerful Ways to Change People’s Minds

Walter — Thu, 21 Mar 2024 02:07:17 +0000

Wish to change the minds of potential customers, colleagues, or partners? Consider these strategies from The Catalyst by Jonah Berger.

The post Marketing Psychology: 5 Powerful Ways to Change People’s Minds first appeared on Cooler Insights.

Upstream: How to Nip Problems in the Bud [Book Review]

Walter — Tue, 06 Dec 2022 22:15:46 +0000

Wish to solve problems before they occur or nip them right in the bud? Consider the principles of Upstream by Dan Heath.

The post Upstream: How to Nip Problems in the Bud [Book Review] first appeared on Cooler Insights.

The Essential Guide To Neuromarketing For Digital Marketers

Walter — Wed, 02 Dec 2020 14:23:52 +0000

Neuroscience and psychology can positively impact your digital marketing results. Learn how to apply neuro designs here.

The post The Essential Guide To Neuromarketing For Digital Marketers first appeared on Cooler Insights.

How To Improve Your Social Influence (And Why It Matters)

Walter — Thu, 29 Aug 2019 14:01:22 +0000

Social influence affects how we choose, act and behave, often in ways that are invisible to us. Learn how to tap on the power of peers here.

The post How To Improve Your Social Influence (And Why It Matters) first appeared on Cooler Insights.

8 Ways to Boost Online Conversions with Behavioural Science

Walter — Tue, 13 Aug 2019 23:51:02 +0000

Wish to improve your online conversions and increase leads and sales on your website? Consider these 8 behavioural economics principles.

The post 8 Ways to Boost Online Conversions with Behavioural Science first appeared on Cooler Insights.

Digital Marketing Strategy: Winning Principles Rooted in Psychology

Walter — Tue, 14 May 2019 14:13:41 +0000

Wish to win in the online battle for your customer's attention? Adopt these principles of online persuasion in your digital marketing strategy.

The post Digital Marketing Strategy: Winning Principles Rooted in Psychology first appeared on Cooler Insights.

How to Create Marketing Magic with Defining Moments

Walter — Wed, 03 Oct 2018 14:28:30 +0000

Why do some customer experiences leave a lasting impact while others are just forgettable? The answer lies in Defining Moments. Learn how to create yours here.

The post How to Create Marketing Magic with Defining Moments first appeared on Cooler Insights.

How to use Psychology in Social Media Marketing

Walter — Mon, 30 Jul 2018 13:56:19 +0000

On social media, psychology trumps technology. Improve your social media marketing strategies by understanding how your audience think, feel and act online.

The post How to use Psychology in Social Media Marketing first appeared on Cooler Insights.

These 6 Things Will Make You Addicted To Digital Technology

Walter — Thu, 21 Dec 2017 14:02:49 +0000

Do you know that there are 6 triggers to digital addiction? Learn what these are, and how you can stop technology addiction here.

The post These 6 Things Will Make You Addicted To Digital Technology first appeared on Cooler Insights.