buzz marketing | Cooler Insights

How to Take Advantage of Word-of-Mouth Marketing

Walter — Tue, 05 May 2020 08:07:20 +0000

Word Of Mouth (WOM) is a cost-effective way to grow your business. Learn some of the best practices in WOM marketing and apply them here.

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Public Relations Strategies for Non-Profits

Walter — Thu, 04 Oct 2012 23:10:00 +0000

Photo opportunities are good ways to grab media attention (from SHINE Youth Festival) How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”? As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to […]

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Newsjacking – A Dirty Little Secret in PR

Walter — Thu, 06 Sep 2012 23:20:00 +0000

Have you heard of the term newsjacking? Learn to deploy one of the most commonly used strategies in content and social media marketing here.

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Coca-Cola Celebrates Its 126th Birthday

Walter — Sat, 02 Jun 2012 16:50:00 +0000

Thanks to June, Tiffany and Laura of the Coca-Cola Singapore team, I was invited to the cosy 126th birthday party for Coca-Cola held at the Dallas Restaurant and Bar at Boat Quay. As a marketer and a publicist, I’ve always admired how the world’s largest beverage company continually reinvented its flagship Coca-Cola brand despite having […]

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We the Undercover Marketers

Walter — Wed, 21 Mar 2012 13:39:00 +0000

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

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Does Sex-vertising Really Sell?

Walter — Thu, 15 Dec 2011 15:42:00 +0000

Does sex truly sell in advertising or does it actually reduce the impact of your advertising efforts? Join the debate here.

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KLM’s Highest Party in the World

Walter — Tue, 22 Mar 2011 14:45:00 +0000

Every once in a while, you come across a marketing idea so radical that you simply have to talk about it. That honour today belongs to airline company KLM and its effort in creating the highest party in the world where a DJ gets to spin music 35,000 feet in the air. What’s cool about […]

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Guerrilla Marketing “Bearly” Making It?

Walter — Sun, 17 Oct 2010 13:34:00 +0000

Courtesy of STOMP Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face? More importantly, are guerrilla marketing campaigns doomed to a hairy end? By now, everybody would have heard, seen and spoken about the sighting of a “bear” rummaging through rubbish bins at Ulu […]

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Balancing Between Buzz and Believability

Walter — Thu, 09 Sep 2010 14:19:00 +0000

Can you have both buzz and believability in our social media strategy?

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Celebrating National Day via Social Technologies

Walter — Mon, 09 Aug 2010 02:12:00 +0000

Courtesy of NDPeeps (on flickr) As we celebrate our 45th year of independence across the island in many different ways, I thought it’d be interesting to see how this is being done in the digital dimension. Gauging from the amount of national day related posts, Facebook updates, tagged photographs, videos and other User Generated Content […]

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