Coke Shanghai | Cooler Insights

Singapore’s Pavilion @ Shanghai World Expo

Walter — Sat, 05 Jun 2010 00:04:00 +0000

At the Shanghai World Expo 2010, the country pavilions are especially significant as they are iconic representations of what each country has to offer. After visiting those from Europe and the Americas, as well as those closer to home in China, Australia and Southeast Asia, how does Singapore’s Pavilion compare? Join me for an in-depth […]

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Touring Asia & Australia at the Shanghai World Expo

Walter — Sun, 30 May 2010 00:04:00 +0000

After visiting the various country pavillions in the European and American zones of the Shanghai World Expo, we focused our attention on the regions closer to home. Due to the shortage of time, we could only enter the Singapore pavillion as the queues to most of the Asian pavillions were rather formidable. However, I did […]

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Intelligent, Innovative and Integrated Cities

Walter — Tue, 25 May 2010 23:05:00 +0000

Like any other geek, I love glimpses into the future that technology can bring. Social technologies and mobile devices like smart phones have now evolved to the stage of bringing networked information, intelligence and interactivity to the masses. Against such a backdrop, it was a treat to listen to Piers Fawkes, CEO of PSFK and […]

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A Visual Tour of Shanghai World Expo

Walter — Sun, 23 May 2010 23:43:00 +0000

Targeting to be the most visited World Expo event in history with an ambitious 70 to 100 million visitors, the Shanghai World Expo, is also the most expensive ever held in the history of the world’s fairs. Considered to also be the largest (yes, they do love superlatives there!) at 5.28 square km, the World […]

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The 4 Rs of Coca-Cola’s Social Media Strategy

Walter — Sat, 22 May 2010 00:06:00 +0000

Wish to know how Coca-Cola - the world's number one brand - manages its social media? Read my blog post to find out.

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How Brands Can Apply Digital Communications

Walter — Thu, 20 May 2010 05:44:00 +0000

Communication technologies have influenced brand-customer relationships in Asia, just as they have all over the world. Transparency and openness are now more important than ever before. Against such a backdrop, what could brands do to reach their customers? I found out the answers to this and more at a talk by Deirdre McGlashan, CEO of […]

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Coca-Cola’s Brand-sational World Expo Pavillion

Walter — Sat, 15 May 2010 01:18:00 +0000

My visit to the Coca-Cola Pavillion at the Shanghai World Expo was certainly one of the highlights of my trip. As a geek who firmly believes in the virtues of experiential marketing, branded entertainment and transmedia storytelling, I was almost brought to tears (fanboy style) by Coke’s immaculate attention to details here. Every single consumer […]

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The Impact of Macroforces on Coke’s Strategy

Walter — Wed, 12 May 2010 13:13:00 +0000

Tom LaForge, Global Director of Human & Cultural Insights from Coca-Cola This man has a dream job. Also known as the Global Director of Human & Cultural Insights at Coca-Cola, Tom LaForge’s occupation is to sniff out trends, foresee the future, and position Coca-Cola in the ever evolving consumer market. At my recent trip to […]

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Learning Coca-Cola’s Secret Success Formula

Walter — Mon, 10 May 2010 14:51:00 +0000

As the world’s leading beverage company and global brand (with a brand valuation of US$68.7 billion in 2009 according to Interbrand), the Coca-Cola Company has a total of some 500 beverage brands, from diet and regular sparkling beverages to still drinks like fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, […]

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