consumer marketing | Cooler Insights

Five Ways Singapore Retailers Can Beat the Gloom

Walter — Sun, 10 Jul 2016 13:06:31 +0000

Retailers and shopping mall operators in town are breaking out in a cold sweat. Foot traffic is low and browsers are not buying. What can they do to beat slowing sales?

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Twitter Is Not a Strategy: Book Review

Walter — Wed, 07 Jan 2015 13:59:25 +0000

How do we build strong brands in the digital age? Should brand marketers favour algorithms and analytics over inspiration and creativity?

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6 Steps To Building Brand Trust in the Social Age

Walter — Thu, 28 Mar 2013 22:56:00 +0000

Are you ready for the Relationship Era? Learn why you should shift from a transaction-based consumer marketing to a trust-based relationship era marketing.

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Is Social Media Marketing Full of BS?

Walter — Tue, 22 Jan 2013 20:26:00 +0000

Bob Hoffman (courtesy of The San Francisco Egotist) Well, Bob Hoffman (above) seems to think so. Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts. Unlike other social media/digital marketing consultants, Mitch isn’t afraid to cast “shiny bright objects” into the recycling bin. His podcast […]

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How to Write for Your Audiences

Walter — Fri, 26 Oct 2012 20:24:00 +0000

Courtesy of NewGadget00 Consider the following two headlines: “Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement” versus “Burn Away Ugly Fat while You Rest with the Supplement Most Olympians Use” Which appeals to you more? If you’re like most people, the answer would probably be the second. Unlike […]

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Why Major Retailers are Largely Local

Walter — Tue, 03 Jul 2012 11:11:00 +0000

Studies have shown that major grocery retail chains have largely remained local in their home market. What can your grocery business do to expand more profitably overseas?

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How To Trigger Buying Using Neuroscience in Marketing

Walter — Wed, 04 Apr 2012 12:47:00 +0000

Wish to improve the response rate to your marketing materials? Learn how you can use neuroscience to reduce your customer's pain and increase pleasure here.

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An Example of Family Friendly Marketing

Walter — Fri, 28 Jan 2011 23:45:00 +0000

Catering to families can be a highly profitable venture for any consumer facing business. Don’t believe me? Consider the following research commissioned in 2005 by Family Matters! Singapore and MCYS: – Households with young children collectively spend $1.5 billion annually – They tend to shop as a family nearly 2/3 of the time e – […]

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The Pros and Cons of Lower Cheaper Discounts

Walter — Tue, 14 Dec 2010 22:33:00 +0000

One of the most common forms of ‘marketing’ is what I call the L.C.D. It translates into 3 universally embraced words: Lower Cheaper Discounts (or Lowest Common Denominator, depending on how you see it). In the hypercompetitive world of consumer marketing, offers, special deals, sales, one-for-ones, buy-one-get-one-free, season-ending-soons, and other price-related promotions have always been […]

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Six Festive Marketing Ideas for Kids

Walter — Fri, 10 Dec 2010 02:51:00 +0000

Christmas is in the air, and retailers are all out to garner those precious year-end gifting dollars. With bonuses likely to be bountiful this year, any business worth its salt would be finding ways and means to target the consumer wallet. Young children probably form one of the most important markets in the season of […]

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