experiential marketing | Cooler Insights

How to Create Marketing Magic with Defining Moments

Walter — Wed, 03 Oct 2018 14:28:30 +0000

Why do some customer experiences leave a lasting impact while others are just forgettable? The answer lies in Defining Moments. Learn how to create yours here.

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Wow Customers with Anticipatory Service

Walter — Mon, 25 Nov 2013 05:08:00 +0000

How do you create memorable and delightful customer experiences? The secret lies in anticipating their needs and meeting them before they ask. More here.

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Customer Sense: Book Review

Walter — Wed, 10 Jul 2013 13:28:00 +0000

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy? While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The challenge, however, is this: How can we […]

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The 5 Rs of Curation

Walter — Sun, 02 Jun 2013 02:15:00 +0000

In the past, curation was an arcane art that is reserved only for the privileged few. Not any more, it seems. Uncover the 5 Rs of curation and apply it to your business.

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Epic Marketing

Walter — Tue, 30 Apr 2013 02:14:00 +0000

What were the most epic marketing campaigns which you've come across? Learn how you can create your own epic campaigns here.

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Samsung Launches 1st Pop-Up Shop in Asia

Walter — Mon, 21 Jan 2013 12:06:00 +0000

K-pop group SKarf – celebrity ambassadors for Samsung (courtesy of Samsung) Riding on growing consumer interest to experience their mobile devices first hand, Asia’s number one brand Samsung has opened its first Samsung Mobile PIN in Singapore. A premium consumer experience space, the sprawling pop-up store will be at Ngee Ann Civic Plaza for a […]

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Why Businesses Need to Sweat the Small Stuff

Walter — Sun, 09 Sep 2012 02:39:00 +0000

Paying attention to the little things can make all the difference in one's business. It is critical to remove these minor pain points first before thinking about incorporating any "heroic" service gestures.

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Gardens by the Bay Blossoms

Walter — Thu, 28 Jun 2012 23:56:00 +0000

A pristinely curated garden sprawled over 101 hectares in area, Gardens by the Bay is 36% larger than the Singapore Botanic Gardens and populated by more than 750,000 plants in total. Opened last night by Prime Minister Lee Hsien Loong, the project costed more than $1 billion and boasts of 7 key attractions including the […]

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Coca-Cola Celebrates Its 126th Birthday

Walter — Sat, 02 Jun 2012 16:50:00 +0000

Thanks to June, Tiffany and Laura of the Coca-Cola Singapore team, I was invited to the cosy 126th birthday party for Coca-Cola held at the Dallas Restaurant and Bar at Boat Quay. As a marketer and a publicist, I’ve always admired how the world’s largest beverage company continually reinvented its flagship Coca-Cola brand despite having […]

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Voyaging On Asia’s Largest Cruise Ship

Walter — Thu, 31 May 2012 15:54:00 +0000

Courtesy of Royal Caribbean International Launching its maiden voyage from the new Marina Bay Cruise Centre Singapore, Royal Caribbean International’s Voyager of the Seas weighs 137,276 tons and can carry a staggering 3,840 guests at full capacity. At 1,020 feet long with 14 passenger decks, the colossal vessel is Asia’s largest luxury cruise ship, serviced […]

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