guerrilla marketing | Cooler Insights

We the Undercover Marketers

Walter — Wed, 21 Mar 2012 13:39:00 +0000

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

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Mischief in the Museum

Walter — Tue, 29 Mar 2011 21:50:00 +0000

Can we allow ‘real life’ games in our museums ala Da Vinci Code and the Louvre? (source of image) Should we allow people to ‘play’ in the museums? How much leeway should we provide for spontaneous citizen initiated activities and when should we say no? Nina Simon of Museum 2.0 highlighted recent buzz-worthy examples of […]

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Guerrilla Marketing “Bearly” Making It?

Walter — Sun, 17 Oct 2010 13:34:00 +0000

Courtesy of STOMP Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face? More importantly, are guerrilla marketing campaigns doomed to a hairy end? By now, everybody would have heard, seen and spoken about the sighting of a “bear” rummaging through rubbish bins at Ulu […]

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