https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Mon, 22 Dec 2025 09:48:44 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2025/10/media-monitoring-and-managing-negative-publicity-in-business/ Wed, 01 Oct 2025 02:54:44 +0000 https://coolerinsights.com/?p=21461 Learn how businesses can monitor media and manage negative publicity effectively to protect reputation and build lasting trust.

The post Media Monitoring And Managing Negative Publicity In Business first appeared on Cooler Insights.]]> https://coolerinsights.com/2018/05/bad-online-publicity-good-pr/ https://coolerinsights.com/2018/05/bad-online-publicity-good-pr/#comments Thu, 17 May 2018 05:31:48 +0000 http://coolerinsights.com/?p=11195 Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

The post Can Bad Online Publicity Be Good PR For Your Brand? first appeared on Cooler Insights.]]> https://coolerinsights.com/2018/05/bad-online-publicity-good-pr/feed/ 1 https://coolerinsights.com/2015/01/how-massive-media-influences-global-incidents/ Sun, 18 Jan 2015 12:51:32 +0000 http://coolerinsights.com/?p=3317 How do rapid and massive peaks and crashes in media publicity influence us? Discover the 5 effects of media publicity and why extensive media coverage may be a double-edged sword.

The post How Massive Media Influences Global Incidents first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/10/public-relations-strategies-for-non-profits/ https://coolerinsights.com/2012/10/public-relations-strategies-for-non-profits/#comments Thu, 04 Oct 2012 23:10:00 +0000 http://coolerinsights.com/uncategorized/2012/10/public-relations-strategies-for-non-profits/ Photo opportunities are good ways to grab media attention (from SHINE Youth Festival) How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”? As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to […]

The post Public Relations Strategies for Non-Profits first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/10/public-relations-strategies-for-non-profits/feed/ 1 https://coolerinsights.com/2011/12/celebritize-yourself-a-book-review/ https://coolerinsights.com/2011/12/celebritize-yourself-a-book-review/#comments Sun, 11 Dec 2011 14:49:00 +0000 http://coolerinsights.com/uncategorized/2011/12/celebritize-yourself-a-book-review/ Images courtesy of Celebritize Yourself Are you keen to be better known and respected in your field of expertise? Have you wondered how seemingly ordinary folks – policeman, plumbers, teachers and housewives – have risen to become well known household names? If you do, consider adopting the principles written by Marsha Friedman in Celebritize Yourself: […]

The post Celebritize Yourself: A Book Review first appeared on Cooler Insights.]]> https://coolerinsights.com/2011/12/celebritize-yourself-a-book-review/feed/ 1