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		<title>Facebook Advertising 101: Measuring and Tracking Performance</title>
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		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Wed, 27 Mar 2019 10:44:50 +0000</pubDate>
				<category><![CDATA[Social Influence]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Facebook ads]]></category>
		<category><![CDATA[Facebook advertising]]></category>
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					<description><![CDATA[<p>How do you measure the performance of your Facebook Ad campaigns and optimize them? Learn how here using Facebook Ads Manager.</p>
The post <a href="https://coolerinsights.com/2019/03/facebook-advertising-measuring-performance/">Facebook Advertising 101: Measuring and Tracking Performance</a> first appeared on <a href="https://coolerinsights.com">Cooler Insights</a>.]]></description>
		
		
		
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		<title>Facebook Marketing 101: How To Read Facebook Insights</title>
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		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Wed, 20 Feb 2019 01:16:43 +0000</pubDate>
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		<category><![CDATA[Facebook advertising]]></category>
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					<description><![CDATA[<p>This comprehensive article provides a detailed walk through of Facebook Insights, and how you can use it to optimize your Facebook performance.</p>
The post <a href="https://coolerinsights.com/2019/02/facebook-marketing-insights/">Facebook Marketing 101: How To Read Facebook Insights</a> first appeared on <a href="https://coolerinsights.com">Cooler Insights</a>.]]></description>
		
		
		
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		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Wed, 28 Sep 2016 01:30:49 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
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					<description><![CDATA[<p>Are you baffled by how digital marketing funnels work? Discover the basics of digital marketing funnel tools and analytics here.</p>
The post <a href="https://coolerinsights.com/2016/09/how-to-optimize-your-digital-marketing-funnel/">How to Optimize Your Digital Marketing Funnel</a> first appeared on <a href="https://coolerinsights.com">Cooler Insights</a>.]]></description>
		
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		<title>Social Media Marketing ROI: An Essential Guide</title>
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					<comments>https://coolerinsights.com/2016/08/social-media-marketing-roi-essential-guide/#comments</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Thu, 18 Aug 2016 13:50:20 +0000</pubDate>
				<category><![CDATA[Social Influence]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[social media marketing]]></category>
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					<description><![CDATA[<p>Are you befuddled by the terms used to measure social media marketing? Here's a step-by-step guide to determining and measuring your social media ROI.</p>
The post <a href="https://coolerinsights.com/2016/08/social-media-marketing-roi-essential-guide/">Social Media Marketing ROI: An Essential Guide</a> first appeared on <a href="https://coolerinsights.com">Cooler Insights</a>.]]></description>
		
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