outdoor advertising | Cooler Insights

A Colourful Twist in Advertising

Walter — Tue, 12 Jul 2011 13:00:00 +0000

At lunch recently, I was attracted to this simple bus stop poster ad by Jurong Bird Park. Even though the copy isn’t factually correct (one can’t really feed colours), the metaphor associating avian species with their colourful plumage is cleverly and imaginatively conceived. While text is kept to the absolute minimum, the brand imagery is […]

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Marketing with a Social Message

Walter — Tue, 08 Mar 2011 14:05:00 +0000

As I was walking back to work this afternoon, I saw the above bus stop poster by NTUC Income. What’s interesting about the advertisement was that it sought to imbue a social element to an otherwise commercial marketing platform. I suppose its also topical since the opening of the two Integrated Resorts in Singapore last […]

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Burger King’s Naughty But Nice (For Now)

Walter — Fri, 17 Dec 2010 21:02:00 +0000

Anybody who has followed Burger King’s advertising strategies in recent years would know that it doesn’t shy away from controversy. Embracing an all out assault to shock and awe – moral sensibilities notwithstanding – the popular fast food brand has adopted sexual innuendos and stereotypes both subtle and not so subtle in its advertising around […]

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Which Poster Would Warn You Better?

Walter — Thu, 15 Jul 2010 22:19:00 +0000

As I was walking to work recently, I couldn’t help noticing the following workplace safety advertisement on a bus stop shelter (I have a peculiar habit of noticing outdoor advertisements of all shapes and sizes): Put up by the Ministry of Manpower’s Workplace Safety and Health unit, the poster had a simple and succinct message […]

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Divine Marketing

Walter — Sat, 24 Oct 2009 05:35:00 +0000

As I was walking along Russell Street in Melbourne’s CBD area, I saw the above banner perched high up where it is visible to all. Quite a novel way to seek spiritual sustenance don’t you think?

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