A Colourful Twist in Advertising

July 12, 2011 no comments

Feed the Colour

At lunch recently, I was attracted to this simple bus stop poster ad by Jurong Bird Park. Even though the copy isn’t factually correct (one can’t really feed colours), the metaphor associating avian species with their colourful plumage is cleverly and imaginatively conceived.

While text is kept to the absolute minimum, the brand imagery is clear.  As most Singaporeans would know where the bird park is, there isn’t a need to include a map or an address in this poster.  

Would such an advertising approach work for your business?  If not, why?

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

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