Tag: Book Reviews

The Art and Science of Positive Influence in Leadership

August 28, 2023 Book Reviews, Business and Management no comments

What does it truly mean to be an ‘influencer’ at work or at play? Are there steps you can take to improve your influence?

Contrary to popular belief, positive influence isn’t about the number of Instagram followers or LinkedIn connections that you have. Rather, it is about how you can impact an interaction, relationship, task or community to produce a positive outcome for all.


Boost your brain power with these super simple exercises

August 30, 2016 Personal Branding no comments

Keep Your Brain Alive Image

Courtesy of Keep Your Brain Alive

As I crossed my 46th birthday this year, I somehow felt as if my mental capabilities were slowly slipping away.

While I am certainly far from being reduced to a blabbering idiot, my mind isn’t quite the same as before. Which was why I was especially excited when I picked up a copy of Keep Your Brain Alive by Lawrence C Katz and Manning Rubin.


Why Movements Matter (And How You Can Use It In Marketing)

February 2, 2016 Social Influence no comments

ImNoAngel Movement Marketing

I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing

In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.

Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.