Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.
Tag: social media marketing
How to Produce a Winning Social Media Content Show
If content is king, and community is queen, then your social media channel must be the castle.
The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.
How To Create Effective Social Media Marketing Videos
Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?
In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.
Engagement vs Conversion: Which Matters More?
Which matters more in the world of social media marketing: engagements or conversions?
Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?
The Number One Mistake in Social Media Marketing
Do you know what’s the biggest mistake in social media marketing?
One that many companies and individuals are guilty of time and time again?
Maximizing Your SEO Efforts with Social Media: Tips and Strategies
According to G2, 53.3% of all web traffic begins with an organic search. However, only 0.63% of Google searches get to the second page in results.
These stats indicate the huge value of Search Engine Optimization (SEO) in the modern business landscape. But what about other marketing channels?
Social Media Marketing vs Content Marketing: Which is Better?
What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?
If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.
Digital Marketing Strategy: Startups vs Big Companies
In digital marketing, growing a startup is vastly different from marketing a large company.
While the principles of digital advertising, content marketing, SEO, social media marketing, and other aspects of digital marketing remain the same, their application would probably differ.
Top Social Media Marketing Trends for 2023
Curious to know how Social Media Marketing will look like in 2023? What are the major trends to consider for social networks like Facebook, Instagram, TikTok, LinkedIn, YouTube and Twitter?
Before we go there, let us first do a quick recap of 2022.
How to Craft and Tell Powerful Stories
Office photo created by tirachardz – www.freepik.com
Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?