Tag: social media marketing

How to Craft Social Media Content for a Local Singapore Business

July 16, 2024 • Social Influence • no comments

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Are you running a location-based business (like a retail shop, bakery, hair salon, or tuition centre) serving a community in Singapore? Need help to craft social media content for your local business—focused on ideas specifically targeting your immediate neighbourhood?

In this article, you will learn how to build a pipeline of relevant local content for your social media marketing efforts reaching customers living or working close to your location.

50+ Top Content Tips from TikTok Influencers

February 6, 2024 • Social Influence • no comments

TikTok is the newest social media darling on the block. And it has taken off like a rocket, outpacing the growth of other social networks!

But how do business owners, brand managers, and individuals like you build a successful TikTok account?

Facebook Marketing Best Practices for Small Businesses

November 7, 2023 • Social Influence • 5 comments

Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.

How to Produce a Winning Social Media Content Show

September 13, 2023 • Social Influence • no comments

If content is king, and community is queen, then your social media channel must be the castle.

The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.

How To Create Effective Social Media Marketing Videos

September 6, 2023 • Social Influence • 2 comments

Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?

In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.

Engagement vs Conversion: Which Matters More?

August 10, 2023 • Social Influence • 3 comments

Which matters more in the world of social media marketing: engagements or conversions?

Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?

The Number One Mistake in Social Media Marketing

June 6, 2023 • Social Influence • 2 comments

Do you know what’s the biggest mistake in social media marketing?

One that many companies and individuals are guilty of time and time again?

Maximizing Your SEO Efforts with Social Media: Tips and Strategies

May 27, 2023 • Content Marketing • no comments

According to G2, 53.3% of all web traffic begins with an organic search. However, only 0.63% of Google searches get to the second page in results.

These stats indicate the huge value of Search Engine Optimization (SEO) in the modern business landscape. But what about other marketing channels?

Social Media Marketing vs Content Marketing: Which is Better?

May 3, 2023 • Content Marketing, Social Influence • 1 comment

What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?

If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.

Digital Marketing Strategy: Startups vs Big Companies

February 16, 2023 • Content Marketing • 3 comments

In digital marketing, growing a startup is vastly different from marketing a large company.

While the principles of digital advertising, content marketing, SEO, social media marketing, and other aspects of digital marketing remain the same, their application would probably differ.

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