Tag: social media marketing

The 7 Building Blocks of Great Facebook Ads

November 5th, 2018   •   no comments   

Ah… Facebook advertisements!

Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.
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Top Three Social Media Marketing Mistakes Made By Singapore Companies

October 31st, 2018   •   no comments   

Top Social Media Marketing Mistakes

Designed by Evening_tao

You know what puzzles me about businesses in Singapore?

The fact that many are still ignoring social media. Or claiming that social media marketing doesn’t work because they’ve tried it and it didn’t work. Or that their customers aren’t on Instagram, Facebook, LinkedIn, YouTube, or Pinterest.
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How To Nail The Instagram Sales Funnel (And Why It Matters)

October 18th, 2018   •   1 comment   

Image from Pexels

Instagram is one of the biggest social platforms around, with a user base of more than one billion at the last count.

Savvy brands everywhere are cottoning on to its massive potential, with businesses from a range of industries using it to communicate with and engage their consumers to drive up sales.

But your sales funnel for Instagram will look a little different to funnels for your other channels. To help you perfect your Instagram sales funnel (and to find out why it matters), read on…
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7 Shockingly Good Halloween Social Media Marketing Ideas

October 15th, 2018   •   1 comment   

Does Halloween make you go “Boo!” or “Boo Hoo?”

Traditionally considered as one of the more controversial festive seasons due to its somewhat macabre origins, Halloween is huge in the US and growing in Asia.
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10 Social Media Marketing Strategies To Help Educators Score

October 9th, 2018   •   1 comment   

Asian Educator

Designed by Freepik

Yes, we’ve all heard that there will be fewer examinations in Singapore schools.

Despite these measures, education will remain highly competitive here.
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Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats

September 27th, 2018   •   1 comment   

Original image from Freepik

Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?

A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.
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7 Important Jobs Every Social Media Manager Must Do

September 12th, 2018   •   1 comment   

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Social media managers are the lynch pins of your social media marketing efforts.

Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.
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12 Powerful Ways To Use Psychology In Digital Marketing

August 29th, 2018   •   1 comment   

Image from Freepik

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
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Social Media Storytelling: 7 Winning Formulas

August 23rd, 2018   •   no comments   

Original image from Freepik

Like a good wine, great stories only get better with age.

Many of the world’s most memorable stories were written a long time ago. Timeless tales like David versus Goliath, the Odyssey, Romeo and Juliet, and The Ugly Duckling are told and retold, enchanting readers and listeners for generations.
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Killer Content Marketing Tips: SEO vs Social Media Writing

August 15th, 2018   •   4 comments   

A great content marketer is a digital tight rope walker.

You need to balance sharing valuable content with your audiences with converting them to becoming your customers. And to do so while continually monitoring the shifting sands of online algorithms.
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