Tag: social media marketing

Facebook Advertising 101: Creating Your Ads

March 20th, 2019   •   no comments   

Designed by Freepik

How do you create an ad on Facebook? What are the types of ads you can create and publish?

This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
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Facebook Advertising 101: Structuring Ad Sets For Success

March 13th, 2019   •   no comments   

Facebook Ad Set

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How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?

The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
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Facebook Advertising 101: How to Choose the Right Campaign Objective

March 7th, 2019   •   no comments   

Manage Your Facebook News Feed

Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?

Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
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10 Top Social Media Marketing Ideas for Small Businesses

February 28th, 2019   •   no comments   

Do you run a small business? Wish to improve your brand awareness, generate business leads and attract customers using social media?

In this article, I will cover the social media marketing strategies and tactics that I use as a small business owner, using mostly cheap or free apps and tools.
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Facebook Marketing 101: How To Read Facebook Insights

February 20th, 2019   •   no comments   

Wish to better track, monitor and measure your social media marketing performance on Facebook?

There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
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Why K-Pop Marketing Rocks: Lessons For Non Superstars

January 30th, 2019   •   no comments   

Heard of the Korean boy band BTS? Well, they recently created a huge buzz when fans queued overnight just to get into their concert in Singapore.

Also known as the Bangtan Boys, the K-Pop group’s August 2018 hit Idol earned a Guinness World Record for the most viewed music video online in 24 hours, thrashing heavyweights like Taylor Swift.
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The 5 Top Digital Marketing Trends for 2019

January 17th, 2019   •   1 comment   

Ready for digital marketing in 2019? Keen to learn more about digital marketing trends in the year ahead?

In this article, I will survey the online marketing landscape and describe developments in online advertising, apps, and content that are likely to take flight in 2019.
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Social Media Marketing in 2019: 8 Things You Need To Try

January 3rd, 2019   •   no comments   

The year ahead promises to be exciting and challenging for social media marketers.

From endless algorithm changes to the increasing costs of paid channels, marketers must work hard to keep pace with the new social media marketing trends in 2019.
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Social Proof: 10 Immediate Ways To Boost Marketing Results

December 26th, 2018   •   1 comment   

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What do social media marketing success have in common with long snaky queues at a restaurant?

The answer lies in two words: social proof.
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The Essential 10-Step Guide To Building Your Personal Brand Online

December 19th, 2018   •   14 comments   

Designed by Katemangostar

Can you name me the top digital marketing agencies in the world?

I bet that most of you would have trouble remembering any of them. This isn’t surprising considering that most agency’s prefer their client campaigns to hog the limelight.
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