Tag: social media marketing
Social media is now the number one media platform for Singaporeans.
Don’t believe me? Just look around you and see what your friends and family members are doing.
You cannot manage what you do not measure.
With the plethora of tools available, you really ought to track and measure your performance in social media marketing.
The travel and hospitality business is a highly competitive and brutal one.
Photo by Kaboompics.com from Pexels
Storytelling is both an anchor and compass for social media marketing.
Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
Wish to improve your social media marketing game in Singapore?
Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
2017 is probably best remembered as the year social media became mass broadcast media.
By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?
I’m a dog. Or more precisely, I was born in the Year of the Dog.
Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.
Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
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