content strategy | Cooler Insights

July 16, 2024 • Social Influence • no comments

Food photo created by freepik – www.freepik.com

Are you running a location-based business (like a retail shop, bakery, hair salon, or tuition centre) serving a community in Singapore? Need help to craft social media content for your local business—focused on ideas specifically targeting your immediate neighbourhood?

In this article, you will learn how to build a pipeline of relevant local content for your social media marketing efforts reaching customers living or working close to your location.

How to Build the Ultimate Marketing Machine

April 23, 2024 • Content Marketing • 4 comments

Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!

To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.

What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?

If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.

The Beginner’s Guide to Online Copywriting in Singapore

December 7, 2021 • Content Marketing • no comments

Need help to master online copywriting for your website, social media accounts, SEO pages, emails, and advertisements? You’ve come to the right place!

Content Marketing Campaigns: A Simple Step-by-Step Guide

November 16, 2021 • Content Marketing • no comments

One of the greatest challenges in launching any content marketing campaign is this:

How do you do it in a systematic, organised and sustainable fashion?

Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?

Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.

Tag: content strategy