Tag: marketing strategy

The Importance of Culture in International Marketing

January 25, 2024 Business and Management 1 comment

In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.

To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.


How to Make a Good Brand Name

January 19, 2024 Content Marketing, Personal Branding 3 comments

A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else?

Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have helped them to be more easily memorable — and possibly billion-dollar businesses!


Content Marketing Insights: The Transformational Consumer

December 14, 2021 Content Marketing no comments

To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.

Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.


How to Create and Market Evergreen Products

January 26, 2021 Content Marketing no comments

How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?

What can you do to develop an evergreen product or service — one that continually generates income years after its launch?

Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.