The Cooler Insights Story

Cooler Insights is a digital and content marketing agency dedicated to helping companies to boost their brand awareness, strengthen engagement, improve leads, and drive conversions online.

Founded by Walter Lim, it started as a marketing and lifestyle blog in October 2005. Over the years, it focused its content efforts on online marketing education, and now has a repository of over 1,300 articles on content marketing, social media marketing, branding, public relations, and management.

With more than 22 years of senior management experience, our founder Walter was a juror for the Mumbrella Asia Awards 2017, judge for SPH’s Singapore Blog Awards for 5 concurrent years (2011-2015) and council member of the Media Literacy Council (led by IMDA Singapore) appointed by Minister Yaacob Ibrahim.

A prolific business blogger, he writes for leading social media and technology websites like Social Media Today, Startup Nation, Tech In Asia, e27, Duct Tape Marketing, Spin Sucks, Tweak Your Biz, and Yahoo! News, and was featured on The Straits Times, TODAY, and Power 98.

Registered as a digital marketing and PR agency in August 2014, Cooler Insights helped over 40 companies and over 1,000 individuals either directly or in collaboration with our business partners in content marketing, social media marketing, Search Engine Optimization (SEO), and influencer marketing.

They include NTUC First Campus, Pan Pacific and PARKROYAL hotels, Jurong Point, Bosch, Coca-Cola, Citibank, People’s Association, Mount Elizabeth Medical Centre, Gleneagles Penang Hospital, Singapore Press Holdings, DrGL (owned by Dr Georgia Lee), Trident Law Corp, and many more.

Why You Should Work With Us

So why should you work with Cooler Insights? Here are 6 reasons to choose us:

  1. Content First: We firmly believe that building a strong content foundation is half the battle won. This is the most important competitive advantage which you can give to your business.
  2. Social Media Savvy: As social media trainers and speakers, we keep ourselves constantly updated with the changing algorithms of Facebook, Instagram, LinkedIn, Twitter, YouTube and other social channels.
  3. Search Engine Optimisation (SEO) Friendly: We understand how Google, Bing and other search engines work, and incorporate SEO best practices to your content. This includes technical SEO, content architecture, and link building strategies.
  4. Analytics Driven Results: You cannot manage what you do not measure. We look at the numbers to help you achieve the best online outcomes.
  5. Creative Communicators: While we are techies and geeks ourselves, we are also PR professionals, writers and designers. Every piece of content is a labour of love.
  6. Social Media Influencers: The best way to understand digital is to live digital. All our content strategists are bloggers and niche influencers.
  7. Customer Focused: Last, but certainly not least, we care for our customers. A lot. This means that we don’t just do what we’re told, but look at the bigger picture of helping our customers achieve results.

As the world of commerce migrates towards an online-first posture (just look at how big the four ‘A’s are – Amazon, Alibaba, Alphabet and Apple), you’ll need a partner who can marry both the art and science of online influence to your advantage. That’s where we come in.

“Building your business through the power of content marketing and brand storytelling”


Keen to find out more about our marketing services?
Drop us your particulars on this contact form and we’ll be in touch!


Our Team Members

Together with our founder Walter Lim, Cooler Insights has a team of 7 content strategists, designers, account managers, and analytics experts. Learn more about them here.