Team Cooler Insights

Founded by Walter Lim, Cooler Insights has a team of experienced content strategists, designers, account managers and analytics experts. Learn who we are here.

The Cooler Insights Story

Founded by “Geek Marketer” Walter Lim, Singapore’s oldest — and most prolific — business blogger, Cooler Insights began as a marketing and lifestyle blog in May 2005 and pivoted to become a content-first digital marketing agency in 2014. To date, we’ve helped over 76 companies, and trained more than 5,200 professionals and students in over 230 workshops on digital marketing, content marketing, marketing psychology, social media marketing and brand storytelling. 

Our clients include Brother, Pan Pacific Hotels, PARKROYAL and PARKROYAL COLLECTION Hotels, Singapore Press Holdings, Gleneagles Penang Hospital, Eagle Brand, Jurong Point, Hwacheon Asia, Mount Elizabeth Medical Centre, Coca-Cola, Citibank, Bosch, Kaplan, Ministry of Communications and Information (MCI), NTUC First Campus, People’s Association, ECOLAB, Shaws Preschool, and many others.

Why You Should Work With Us

As geek marketers and nerds, we’re always studying ways to help our clients do better. Here are 6 reasons to choose us:

Content First

Building a strong content foundation is half the battle won. This is the most important competitive advantage which you can give to your business.

Algorithmically Updated

As content nerds, we keep our pulse on the changing consumer behaviours and algorithms of the major social media channels.

Search Engine Friendly

We understand how Google, Bing and other search engines work, and incorporate Search Engine Optimization (SEO) best practices to your content.

Analytics Focused

You cannot manage what you do not measure. We dive into the numbers to help you achieve the best online outcomes.

Creative Communicators

While we focus on the numbers, we are also PR professionals, writers and designers, marrying the art of communications with the science of data.

Digital Geeks

The best way to understand digital is to live digital. Our content strategists are active online, and have carved their own social media niches.

As the world of commerce migrates towards an online-first posture (just look at how big the four ‘A’s are – Amazon, Alibaba, Alphabet and Apple), you’ll need a partner who can marry both the art and science of online influence to your advantage. 

Build your business through the power of content marketing and brand storytelling

Our Team Members

Together with our founder Walter Lim, Cooler Insights has a team of 7 content strategists, designers, account managers, and analytics experts. Learn more about them here.

Walter Lim — Geek Marketer

Founder / Chief Content Strategist

A prolific business blogger, he writes for leading social media and technology websites like Social Media Today, Startup Nation, Tech In Asia, e27, Outbrain, Equinet Academy, Duct Tape Marketing, Spin Sucks, Tweak Your Biz, and Yahoo! News, and was featured on The Straits Times, TODAY, and Power 98.

Formerly the Director of Corporate and Marketing Communications in various government agencies, Walter is also a council member of the Media Literacy Council, course developer and trainer at Equinet Academy, and masterclass trainer at Marketing Magazine.

Walter has also been invited to speak at Google, Facebook, and Microsoft, and have trained over 5,200 professionals from CEOs and Directors to retirees and students.

Tina Tan

Partner / Account Director

Previously organisational change agent in leading people and public sector organisations like NTUC, IDA, LTA, A*Star, NEA and PSB (now SPRING Singapore).

Former Deputy Director of IT in NTUC HQ, she spearheaded four Facebook Fan Pages for NTUC Communities between 2011-2012, and managed an NTUC PME Workplace Advisory Mobile App in 2012.

At IDA, Tina managed industry briefing on IT procurement plans for the whole public sector in 2005 where over $2.2 billion worth of Singapore Government IT tenders were announced. She also assisted in bringing LTA, NEA and A*STAR on their business excellence journey.

June Yong

Senior Consultant/ Content Strategist

June has 10 years of experience in corporate communications, investor relations, and social media content.

Her personal blog, mamawearpapashirt, was shortlisted as a Finalist in the 2012 Singapore Blog Awards (Family Category). It was also featured in various media, including Channel NewsAsia, News radio 93.8, and The New Age Parents.

June’s past clients include Tigerair, Oxley Holdings, Sincere Watch, MDIS, and The Commissioned. She contributes regularly to Singapore Motherhood website and Motherhood magazine, and currently writes for Expedia website and petite travellers blog.

Education wise, June possessed a First class Honours degree in Media & Communications from the University of Melbourne, and was a top student in Ngee Ann Polytechnic.

Evelyn Tan-Rogers

Senior Content Strategist

Evelyn has over 20 years of experience in the editorial field from copywriting to music journalism.

Her clients include the LKY School of Public Policy, NewBase (formerly Publicitas Singapore),, Friso Singapore, Capitol Piazza Mall, Singapore Airlines, EDB Singapore, Reader’s Digest and Discovery Channel Magazine.

In 2015, Evelyn led 16 writers to produce photo captions for an exhibition on local rock music, to mark SG50. The exhibition garnered positive media coverage and TODAY newspaper described it as a collection that “offers precious insight into just how rich the [music] scene was—and is.”

An avid blogger, Evelyn’s blog was selected as Best Family Blog finalist in 2013 Singapore Blog Awards organised by SPH.

An immaculate wordsmith, she has a Master of Arts in English Literature from the National University of Singapore.

Leona Ang

Senior Content Strategist


Leona spent 10 years knee-deep in Online/Social Media Content and Marketing.

She started her “digital” life over 15 years ago with Lycos Asia, managing their lifestyle web content before moving on to try her hand at social media. Leona was with Resorts World Sentosa for 10 years, heading their social media and content team. She started the company’s social media initiatives back when social media wasn’t an In thing yet and led their blogging strategy and internal staff newsletter.

Beyond that, she also has 15 years of editorial experience on topics ranging from Community Care, technology, movies and more.

Currently, she’s deeply entrenched in all sorts of writing, with anything from press releases, blog articles, features articles, social media content, annual report writing… you get the idea.

Evelyn Ong

Content Strategist

Evelyn is a Jill of all trades as she is adept at a wide variety of tasks.

She has a finger in every pie—copywriting, designing, video production, content creation, and digital marketing—you name it, she has probably done it, or is thinking about doing it. At such a young age, Evelyn has already explored building two E-commerce stores!

Holding a Bachelor’s Degree in Business Marketing, Evelyn is well-versed in aspects where others consider it a ‘jargon’. True to her ever-expanding knowledge and hunger for new skills, she has managed clients ranging from beauty, food, education, printing, manufacturing, and furnishing industries.

Aileen Lea Castillon

Multimedia Designer

Aileen is a self-taught Multimedia Designer who graduated from Mindanao State University of Iligan Institute of Technology (MSU-IIT) with a college degree of BSBA – Entrepreneurial Marketing.

Aileen has been working as a Designer for almost 9 years which started during her college years as means of supporting her own education and personal expenses. As she started to gain more local clients, she then started to offer her services internationally and as of today, has gained at least 500 clients worldwide.

During May 2016, she started to make her own agency called ALWB Designs, leading a team of local Designers and Virtual Assistants.

Lemonade IT Solutions Pte Ltd


Lemonade is a full-service web design agency in Singapore that specialises in meaningful digital brand experiences that persuade, sell, and inspire. It specialises in web design and development, brand design and web marketing.

By employing a step-by-step approach to web design and development, Lemonade ensures that it’s not only humans that understand its client’s brands, but search engines too.

Lemonade has served more than 500 clients with many long term customers. They include Bayer, Pezzo Pizza, SNCF, Irish Chamber of Commerce and many more.

Marcus Wong / SEO Good Guys


Marcus Wong is a digital marketer who specializes in holistic SEO. He runs a SEO focused agency called Neetclick.

Marcus has been helping Singaporean small and medium businesses in SEO since 2011. His style of holistic SEO focuses on building a business’ brand and authority in order to achieve long term ROI. He believes SEO does not belong in a vacuum, and synergy with other channels of digital marketing is key to a website’s success.

Marcus has worked with a range of clients including: Singapore Sailing Federation, Boxgreen, Chère: Weddings & Events, Starlite Systems Technologies, Einstein Tuition, Web Imp Pte Ltd, The Orthodontic Clinic, Asta Academy, and many more.

Design Prodigy


Helping businesses to go digital since 2005, Design Prodigy is passionate about changing how business and work is conducted through the enabling power of digital technology.

To deliver sustainable results to clients, it constantly research and implement new and improved techniques in digital marketing.

Design Prodigy focuses on digital marketing solutions which focuses on end-to-end engagement, and they include Semantic Search Engine Optimization (SEO) and Marketing Automation focused on Marketo as a solution.

To date, Design Prodigy has helped many blue chip companies to achieve their digital goals. They include the Mount Elizabeth Medical Centre, Gleneagles Penang Hospital, Bodynits, Specialist Dental Group, Novena Medical Centre, Pan Pacific Hotel Group, Singapore Press Holdings, and many more.