The Cooler Insights Story

Cooler Insights is a digital and content marketing agency dedicated to helping companies to boost their brand awareness, strengthen engagement, improve leads, and drive conversions online.

Founded by Walter Lim, it started as a marketing and lifestyle blog in October 2005. Over the years, it focused its content efforts on online marketing education, and now has a repository of over 1,300 articles on content marketing, social media marketing, branding, public relations, and management.

With more than 22 years of senior management experience, our founder Walter was a juror for the Mumbrella Asia Awards 2017, judge for SPH’s Singapore Blog Awards for 5 concurrent years (2011-2015) and council member of the Media Literacy Council (led by IMDA Singapore) appointed by Minister Yaacob Ibrahim.

Why You Should Work With Us

So why should you work with Cooler Insights? Here are 6 reasons to choose us:

As the world of commerce migrates towards an online-first posture (just look at how big the four ‘A’s are – Amazon, Alibaba, Alphabet and Apple), you’ll need a partner who can marry both the art and science of online influence to your advantage. That’s where we come in.

“Building your business through the power of content marketing and brand storytelling”


Keen to find out more about our marketing services?
Drop us your particulars on this contact form and we’ll be in touch!


Our Team Members

Together with our founder Walter Lim, Cooler Insights has a team of 7 content strategists, designers, account managers, and analytics experts. Learn more about them here.