Are you frustrated by your efforts in Influencer Marketing? Wish to work more effectively with influencers in your social media marketing efforts?
In this article, I will highlight some of the common mistakes brands make in working with influencers, and propose a systematic way of working with them.
Is Social Media Marketing not yielding the results which you want? Well, you aren’t alone.
With the increasing cost of advertising on Facebook (70 percent increase in 2018 with 17 percent drop in impressions), and growing consumer distrust of social networks, the social media game will get tougher for brands in 2019.
What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.
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Worried about the onslaught of online commerce on your retail shop? Struggling to pay the bills as your walk-in customers decline?
Well, you are not alone.
Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Whoopee do! 2019 has come and is almost gone.
What were some of the major trends in social media marketing that we experienced over the past year? What do we foresee as the major upcoming movements for the year ahead?