Factfulness: 10 Top Thinking Errors About the World

Factfulness: 10 Top Thinking Errors About the World

October 9, 2024 Book Reviews, Business and Management no comments

Image courtesy of Gapminder Tools

Do you know that many of us systematically get our facts wrong? Or that a chimpanzee randomly answering questions may perform better than teachers, doctors, professors and even Nobel Laureates?

That is the premise behind Factfulness: 10 Reasons We’re Wrong About the World, a delightful book by public health professor Hans Rosling (and founder of Gapminder), with co-authors Ola Rosling and Anna Rosling Ronnlund.


Why Marketing Sustainability Is Crucial for Businesses

September 18, 2024 Content Marketing no comments

Staying competitive in the modern marketplace requires companies to adopt a more sustainable business model. Consumers want to purchase from firms that embrace eco-friendly practices, like sustainable packaging, and support responsible environmental stewardship. If your company does not support these ideas, they may leave to find a company that does.

Create a more sustainable brand by enacting changes that build a corporate culture of environmental responsibility. But it’s not enough to make changes; you must also effectively communicate these new measures with sound marketing techniques.


Implementing Marketing Automation Into Customer Journey Mapping

August 25, 2024 Content Marketing no comments

Businesses that engage customers are more likely to convert browsers into buyers. Customer journey mapping is the first step to identifying bottlenecks that might negatively impact the user experience (UX).

Fortunately, there are many ways to tap into the power of technological automation and improve UX through tweaking the buyer’s journey. One of the most powerful ways to do so is through marketing automation.


The E-commerce Landscape in Singapore: 5 traits of highly successful ecommerce brands

August 14, 2024 Content Marketing 1 comment

Wish to launch a successful ecommerce business in Singapore? What are some of the key factors you need to consider before setting up your online store?

The e-commerce landscape in Singapore is thriving, driven by several key factors and trends. As of 2024, the market is valued at approximately USD 5.04 billion and is expected to grow at a compound annual growth rate (CAGR) of 11% to reach USD 8.4 billion within the next five years.