On the surface, branding your business seems pretty straightforward. Figure out who you are and tell the world about it.
However, getting the world out isn’t as simple as it once was.
Wish to cater to a wider range of audiences in your emails and other online content? Consider including a video.
The goal for everything on the web is to be accessible to everyone. Sadly, however, we aren’t anywhere close to achieving this goal.
The digital generation is unique. They grew up in the age of the internet and are savvy users of online content.
As a marketer from an earlier generation, this can be both a challenge and an opportunity.
Wish to succeed in the fast growing world of digital marketing? Wonder how you can be a successful digital marketer?
Start by identifying the traits which most successful digital marketers have!
Many businesses underestimate the power of a website. A surprising 29% of Small Medium Businesses (SMBs) don’t even have a website.
Indeed, not having a website or failing to take full advantage of one is a big mistake.
Your company leaders set the tone for your entire organization. If you want a strong company culture and employees who thrive and grow, then you need to focus on the business management protocols that create a staff filled with confidence.
But what form, shape and intent should these management protocols take?
Photo by Canva Studio
As the digital landscape continues to develop, your website is increasingly important. It is a tool that combines sales, marketing, and communication.
In many ways, it’s your most visible storefront in the global marketplace. As such, it’s worth taking the time to get it right.