Storytelling is the new buzzword in content marketing circles. And for good reason too, given how important stories are in the art and science of marketing persuasion.
But how do we reconcile storytelling with Search Engine Optimization (SEO)—the technique of using targeted content to attract organic search engine traffic?
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What are the best content marketing examples in the Business to Consumer (B2C) and Business to Business (B2B) industries?
How do they differentiate themselves from the competition?
I walk a thin line in my role as a content marketer and media literacy advocate.
On one hand, I am excited about the possibilities which digital and social technologies can bring. On the flip side, I’m mindful of the dangers of digital addiction and how technologies can be used for nefarious purposes.
Love them or loathe them, social media influencers are making waves online.
From bloggers to Instagram fashionistas, YouTube influencers to LinkedIn storytellers, influencers are changing the social media landscape.
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How do you choose the right digital marketing agency here in Singapore?
That is probably one of the trickiest and hardest question to answer. One that can keep you awake at night as you haplessly watch your company overtaken by digital-savvy rivals!
They say first impressions are everything.
In the online world, you have just a few seconds to make an impact before the user bounces away to some other distraction.