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How Much Do Influencers Really Make In Singapore?

March 3, 2021 • Social Influence • no comments

The concept of “influencer marketing” has been catching on like wildfire in Singapore.

Reportedly, 92% of people regarded influencer marketing as an effective form of marketing because they place more trust on influencers, sometimes known as key opinion leaders (KOL), compared to commercials or social media ads.

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Top Digital Marketing Challenges (And Solutions)

March 2, 2021 • Content Marketing • no comments

Hand photo created by jcomp – www.freepik.com

Digital marketing isn’t a silver bullet. Often, digital marketing is fraught with difficulties and problems.

63 percent of marketers find it a challenge to generate traffic and leads, 60 percent of marketers struggle with producing content, while only 3 percent of adults trust social media!

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How Your B2B Business Can Appeal to Multiple Industries Simultaneously

February 22, 2021 • Content Marketing • no comments

Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not.

Rather than serve a particular buyer persona or two, you may sell to multiple industries. Trying to shape your product or service to suit the unique wants and needs of multiple client types isn’t an easy task.

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How to Write Effectively for Social Media — a Beginner’s Guide

February 16, 2021 • Content Marketing • 1 comment

Is writing for an online audience similar to writing for offline readers? How do you craft digital copy that attracts attention, sustains interest, and triggers action?

In this article, you will learn how to write better content across different digital channels to build your personal brand.

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Surprising Instagram Facts And Figures [Infographic 2021]

February 11, 2021 • Social Influence • no comments

It’s 2021 and Instagram is growing faster than ever. And its fast becoming the social network of choice for Gen Y Millennials and Gen Z Pivotals!

Ever imagined how many people view business Instagram profiles in a day? Yes, 200 million is the answer!

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How to Utilize TikTok for Your B2C Business

February 4, 2021 • Social Influence • no comments

Keen to learn more about TikTok — the fast growing social network known for its wacky user content?

In this article, you will learn what TikTok is about, who its users are, what TikTok advertising options are available, how to create catchy content, as well as what analytics you should take note of on TikTok.

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