Wish to improve brand perception, increase sales, and grow bottom-line performance? Start with your landing page.
Almost every element of your landing page can be the difference between a conversion and a customer who clicks away.
Online Copywriting Secrets: 18 Lessons from David Ogilvy
David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
Online Copywriting Secrets: John Caples’ 20 Methods
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
How to Install Google Search Console on Your Website
If “Google Webmaster Tools” sounds familiar to you, then you might already know what the Google Search Console is.
Since Google Webmaster Tools (GWT) have become a go-to for more people than just webmasters—marketing professionals, SEO experts, designers, and entrepreneurs to name a few—Google decided to change its name in 2015 to better reflect its diverse group of users.
Online Copywriting Secrets: Robert Collier’s Six Essentials
Does your digital copywriting suck? Wish to improve your social media marketing and content marketing performance through more effective copy?
In this series of posts, I’ll be sharing some of the evergreen techniques from the legendary masters of advertising, direct selling and copywriting.
Why the 4 Ps of Marketing Aren’t Dead Yet
Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.