Want to win hearts across all ages with your social media? Let’s unpack the art of making social media content that speaks to multiple generations — from Gen Z to Baby Boomers!
Different generations have unique needs and preferences when it comes to interactions with marketers. This can make matters relatively simple if your business is only targeting a single generation.
According to G2, 53.3% of all web traffic begins with an organic search. However, only 0.63% of Google searches get to the second page in results.
These stats indicate the huge value of Search Engine Optimization (SEO) in the modern business landscape. But what about other marketing channels?
Finding and retaining highly skilled and engaged workers is challenging in a shallow labor pool. However, showing employee appreciation is definitely a crucial part of tapping into the reasons staff want to stick with a brand rather than jump ship for a new employer.
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Keen to embark on a career in digital marketing as a digital marketer? You’re certainly not alone!
As a digital marketing agency founder and trainer, I’ve certainly seen how much interest hype digital marketing has garnered in recent years.
What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?
If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.
Many businesses assume that their potential clients already have enough technical specs, so they leave content creation to lifestyle media outlets.
But guess what? That’s not the way to go.
Image by Gerd Altmann from Pixabay
Marketing, at its most fundamental level, is always about human connection. This is especially relevant in influencer marketing — in which the primary goal is to build relationships rather than promote sales.
Influencer marketing, while rooted in human nature, is not exempt from the benefits of technology. On the contrary, automation technologies can significantly contribute to the success of influencer marketing campaigns.
The capabilities of Artificial Intelligence (AI) have grown beyond what anyone expected. From chatbots such as ChatGPT and Bard, to a whole barrage of AI visual, analytical, content and coding tools, the buzz over AI has many business owners scrambling to figure out the best ways to implement this big business revolution.
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Do you know that personal stories can change the world? More importantly, would you like to make an impact through personal storytelling?
All of us have stories. These personal narratives include episodes of our life, our education, our work, our relationships, as well as our interactions with the world around us.
Businesses put a lot of time, energy and money into promotional strategies. Unfortunately, despite best efforts, they sometimes fail to provide results.
If a recently implemented promotional strategy flopped, revisiting the data behind the campaign can help a brand improve for future marketing efforts.