Visual branding is one of the most important components of digital marketing. It determines how consumers perceive a business on the internet and is key to a good user experience.
But what exactly is visual branding? All the visual aspects of what identify a firm: the logo, color schemes, typefaces, and imagery. It is these very elements that actually convey a business’s brand personality, values, and promises to its audience.
With over 26.5 million global e-commerce businesses in existence and counting, it takes some creativity to stick out from the crowd. The retail ecosystem is increasingly being driven by social platforms and the users who frequent them. With an abundance of e-commerce brands, it can be difficult to build trust during the small window of time you have to engage your audience.
Luckily, keying into social shopping trends can help. A whopping 92% of businesses report that user-generated content (UGC) aids brand awareness, and 87% say that UGC increases sales.
In the world of social media, User-Generated Content (UGC) has emerged as a game-changer. But why is UGC making such waves, and what makes it so special and precious?
UGC is the fuel that powers social media. It offers authenticity, engagement, and an extended reach that traditional marketing strategies often struggle to achieve. However, like any powerful tool, it comes with its own set of challenges.
Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!
To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.
Machine learning (ML) has made waves in recent years. Programs that use ML and Artificial Intelligence (AI), such as ChatGPT, Claude, and Midjourney, are practically household names after impressing users with their versatility, adaptability, and accuracy.
Machine learning programs are particularly useful for marketers. Today, you can lean on a variety of ML tools to enhance your marketing materials and speed up the content creation process. You can also use ML to better understand the market, complete predictive analysis, and train new employees.
Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
If your business has been growing steadily, it may be time to scale up and add a second location. Opening a second location can significantly increase your income, improve your productivity, and help you build a better brand presence.
However, scaling up to open a second location can be tricky. You need to guard against overexpansion when opening a new site and should be prepared to put in extra time to market the location properly.
Feeling stressed out and losing your mind over social media? You’re not alone!
All over the world, and certainly here in Singapore, social media has been touted as a major cause of mental health issues in the population.
Image Source: Pexels
Your workers are undoubtedly the most important influencers of your company’s success. They not only handle day-to-day operations, but they also have talents that could provide your business with a competitive edge.
Some companies have started to recognize that in this digitally connected world, employees also have the potential to effectively promote the company through advocacy programs.
If you wish to sell more products on any channel, you need to tap into your buyer’s brain.
And the best way to do so? Employ the techniques used in neuroscience.