As a regular commuter on public buses and a marketer, I tend to notice the many different ways in which companies advertise their products and services. Increasingly, more and more purveyors of outdoor and out-of-home media are selling advertising spaces in practically every which way you turn.
Including beside the handles of buses, as you can see in the shot I took above. This ad is by AXS, and it offered to reward a subscriber every week with $10,000 of cold hard cash in return for using their services. Ordinarily I would only think about AXS when I have to pay a parking fine or my household bills, none of which are particularly pleasurable affairs.
Will this ad work? Well, it was literally right in my face that day. In terms of visuals and copy, this is probably as hard sell as it gets.
Personally, I thought that it was a little dangerous. Folks (especially the elderly) who needed to reach for the handles may end up pulling down one of these instead (and crash down to the floor). Hardly a way to build consumer goodwill, even if you have a chance to win $10,000.
Are you an avid photoblogger? Have an interest in Singapore’s unique and fascinating heritage? Why not satisfy both passions and have a chance to bring home a brand new Nikon camera!
2) Blog about it on your blog (remember to post the pictures!)
3) Visit the Explore Singapore! Heritage In Pictures webpage. Register your blog post URL there.
4) If approved, your blog post will be posted on the contest listings page.
5) Check back regularly to see if your entry is up. If at first you don’t succeed, try try again.
6) Get your friends to check out your entry by putting this Brag Badge on your blog.
Celebrity photographer Dominic Khoo of www.whatisthesight.com will select the winners, who will receive an exclusive National Heritage Board winners’ certificate to be placed on their blogs.
Registration is open from 10 November 2007 to 31 December 2007 so hurry! Oh and do tell all your friends about it too.
Spotted this comic book at Times the Bookshop in Funan quite recently. This isn’t just any run-of-the-mill graphic novel revolving around the oh so popular Warcraft franchise. Instead, it actually helps to build and develop your vocabulary, with an array of important words and phrases all targeted at those taking their SAT/ ACT exams.
In other words, reading comic books can now help you prepare for university!
Published by Kaplan, Inc, a specialist in education, the books contained some heavyweight words like “sanctimonious” and “exculpate”. According to Bloomberg, this publication is part of the effort to get more US High School students to brush up on their reading skills.
Now this is what I call a Purple Cow – an edutainment product with a difference which scores in more ways than one.
Courtesy of ChurchoftheCustomer.com
Got tipped off about this from Ian McKee at a recent lunch talk, and also found it on one of my favourite marketing blogs Church of the Customer. Apparently, a new study by Nielsen has revealed that Word Of Mouth (WOM) is yet again the number one motivating factor behind customer purchases. This isn’t surprising considering that most of us would much rather trust a friend or family member than an oh-so-slick and smooth advertisement.
What’s especially interesting is this chart below:
In this last of my series of posts on Melbourne, we ventured into the forested highlands of the Blue Dandenongs, which is located close to the picturesque Yarra Valley wine areas. Breathtaking scenery awaited us at practically every corner which we turned. This, coupled with the pure and invigorating mountain air, made the drive to the hilly region totally worth it.
There is something about trees, mountains, rivers and wide open spaces which attracts me. Living in a space-constrained environment here in sunny Singapore, we relish the opportunity to run wild and free across acres and acres of lush countryside. I certainly made a mental note that this will not be the last time in which we will visit Australia.
Giant Ferris Wheel and Melbourne Skyline from Yarra River
After my week-long hiatus, I have decided to pick up the pen (or keyboard) once again and to start blogging. Let me continue from where I last left off on our Melbourne trip. This time, our photographic adventures centre around the scenic and lovely Yarra River.
Just a short walk from our hotel, the Yarra River is a scenic spot for sporting fun and social activity in Melbourne. The Yarra River was very important to Aboriginal people, and its name is thought to derive from Aboriginal words meaning “ever flowing”. To us, it offered a nice respite from the buzz of the city like Melbourne’s many parks, and has some of the most splendid views of the city. In fact, it is one of the favourite spots of avid photographers hoping to catch a representative shot of the city.
Came across this fabulous titbit from one of my favourite blogs Church of the Customer. I don’t think there is a better way to market one’s products or services, do you? If only, we can do that on supermarket aisles and also include customer testimonials into the whole proposition.
Once in a while, you find the need to indulge in a streak of exhibitionism and hedonistic fun. It isn’t always that one gets to do something that will turn heads in the public.
First, we took Ethan along to East Coast Park, where he had fun cycling…
One of the reasons why we were so thickly dressed in Melbourne was because my son Ethan wanted to see snow. And see snow we did (well some snow since Spring plus global warming made quick work of alpine icicles). Waking up at the ungodly hour of about 4.45 am, we took a day trip to Mount Buller, a famous ski resort about 3 hours drive from Melbourne City and spent a day in a white winter wonderland. Having been to Hokkaido in December, I must add that Mount Buller isn’t in quite the same league. Nonetheless, it was great to see Ethan’s face light up as he pelted us with snowballs .