Ethan Turns Four!

November 25th, 2007   •   6 comments   

As Ethan celebrates his fourth birthday this coming Tuesday (27 November), we had a great week of multiple celebrations. This actually felt uncannily like his third birthday, if you can recall, with pretty much the same players (close friends and relatives). Looking at the photos just makes you wish you were a kid all over again doesn’t it?

First was a celebration with his good friend Dyann, who turned five on 19 November at her place.

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Ethan and Dyann before lighting up the candles.
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Incredible Peeing Wall!

November 22nd, 2007   •   7 comments   

After attending a staff seminar this evening, I walked along Boat Quay area and came across this unusual phenomenon at the base of OCBC building.

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I liked the way the mirror image of the skyscrapers were captured in this dark pool. As I walked along, I gingerly strode on these granite planks…
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Winning $10,000 on a Bus

November 21st, 2007   •   no comments   

As a regular commuter on public buses and a marketer, I tend to notice the many different ways in which companies advertise their products and services. Increasingly, more and more purveyors of outdoor and out-of-home media are selling advertising spaces in practically every which way you turn.

Including beside the handles of buses, as you can see in the shot I took above. This ad is by AXS, and it offered to reward a subscriber every week with $10,000 of cold hard cash in return for using their services. Ordinarily I would only think about AXS when I have to pay a parking fine or my household bills, none of which are particularly pleasurable affairs.

Will this ad work? Well, it was literally right in my face that day. In terms of visuals and copy, this is probably as hard sell as it gets.

Personally, I thought that it was a little dangerous. Folks (especially the elderly) who needed to reach for the handles may end up pulling down one of these instead (and crash down to the floor). Hardly a way to build consumer goodwill, even if you have a chance to win $10,000.


Win Nikon Cameras with Explore Singapore!

November 19th, 2007   •   no comments   

Are you an avid photoblogger? Have an interest in Singapore’s unique and fascinating heritage? Why not satisfy both passions and have a chance to bring home a brand new Nikon camera!

Take part in NHB’s first photoblogging contest and participate in Explore Singapore! Simply follow these easy steps:

1) Attend an Explore Singapore! event. Take lots of pictures.

2) Blog about it on your blog (remember to post the pictures!)

3) Visit the Explore Singapore! Heritage In Pictures webpage. Register your blog post URL there.

4) If approved, your blog post will be posted on the contest listings page.

5) Check back regularly to see if your entry is up. If at first you don’t succeed, try try again.

6) Get your friends to check out your entry by putting this Brag Badge on your blog.

Celebrity photographer Dominic Khoo of www.whatisthesight.com will select the winners, who will receive an exclusive National Heritage Board winners’ certificate to be placed on their blogs.

Registration is open from 10 November 2007 to 31 December 2007 so hurry! Oh and do tell all your friends about it too.


Who Says Comics are Dumb?

November 18th, 2007   •   1 comment   

Spotted this comic book at Times the Bookshop in Funan quite recently. This isn’t just any run-of-the-mill graphic novel revolving around the oh so popular Warcraft franchise. Instead, it actually helps to build and develop your vocabulary, with an array of important words and phrases all targeted at those taking their SAT/ ACT exams.

In other words, reading comic books can now help you prepare for university!

Published by Kaplan, Inc, a specialist in education, the books contained some heavyweight words like “sanctimonious” and “exculpate”. According to Bloomberg, this publication is part of the effort to get more US High School students to brush up on their reading skills.

Now this is what I call a Purple Cow – an edutainment product with a difference which scores in more ways than one.


Word Of Mouth Rules!

November 17th, 2007   •   1 comment   


Courtesy of ChurchoftheCustomer.com

Got tipped off about this from Ian McKee at a recent lunch talk, and also found it on one of my favourite marketing blogs Church of the Customer. Apparently, a new study by Nielsen has revealed that Word Of Mouth (WOM) is yet again the number one motivating factor behind customer purchases. This isn’t surprising considering that most of us would much rather trust a friend or family member than an oh-so-slick and smooth advertisement.

What’s especially interesting is this chart below:

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Dandenong Delights

November 11th, 2007   •   5 comments   

In this last of my series of posts on Melbourne, we ventured into the forested highlands of the Blue Dandenongs, which is located close to the picturesque Yarra Valley wine areas. Breathtaking scenery awaited us at practically every corner which we turned. This, coupled with the pure and invigorating mountain air, made the drive to the hilly region totally worth it.

There is something about trees, mountains, rivers and wide open spaces which attracts me. Living in a space-constrained environment here in sunny Singapore, we relish the opportunity to run wild and free across acres and acres of lush countryside. I certainly made a mental note that this will not be the last time in which we will visit Australia.

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Our first stop was at the Mount Dandenong Arboretum. An arboretum is a botanical garden containing primarily woody plants and trees.

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Yarra River Rocks!

November 9th, 2007   •   4 comments   

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Giant Ferris Wheel and Melbourne Skyline from Yarra River

After my week-long hiatus, I have decided to pick up the pen (or keyboard) once again and to start blogging. Let me continue from where I last left off on our Melbourne trip. This time, our photographic adventures centre around the scenic and lovely Yarra River.

Just a short walk from our hotel, the Yarra River is a scenic spot for sporting fun and social activity in Melbourne. The Yarra River was very important to Aboriginal people, and its name is thought to derive from Aboriginal words meaning “ever flowing”. To us, it offered a nice respite from the buzz of the city like Melbourne’s many parks, and has some of the most splendid views of the city. In fact, it is one of the favourite spots of avid photographers hoping to catch a representative shot of the city.
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The Best Form of Marketing?

October 16th, 2007   •   2 comments   

Came across this fabulous titbit from one of my favourite blogs Church of the Customer. I don’t think there is a better way to market one’s products or services, do you? If only, we can do that on supermarket aisles and also include customer testimonials into the whole proposition.


Why You Should Make Kevin Lim’s Day

October 15th, 2007   •   4 comments   


Check out the dude doing his Youtube plug for votes.

There are 5 good reasons why you should vote for Kevin Lim for the 2007 Blogging Scholarship.

1) He is a great guy and a good friend of Singapore’s blogosphere.
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