Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? How do they leapfrog their competition despite operating in hyper-competitive markets?
The answer lies in the power of their brand essence. This is defined by Brand Focus as follows:
“Brand essence is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need.”
This long weekend, Singaporeans and residents will celebrate our country’s 50th birthday in grand fashion. Decked in our finest red and white splendour, many of us will literally and metaphorically paint the town red – and white.
The National Day Parade to be held at the Padang tomorrow evening will boast a glorious display of our military and civilian might, with breathtaking fireworks that are unprecedented. Multitudes of Singaporeans, residents and tourists alike will join in the spectacular celebration around the Marina Bay area.
Numerous parties, community events, and other #SG50 extravaganzas will also be held around the island. They will be graced by politicians, personalities and celebrities, and attended by people from all walks of life.
Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?
Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
Have you heard the story of the frog in a boiling pot?
Well, if you drop a live frog into a boiling pot of water, it would immediately leap out and save its life. If, however, our webbed protagonist sits comfortably in a pot of room temperature water which is slowly heated up, it would be slowly boiled to death.
Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
Time and money often go together (courtesy of EarthWalk)
By now, you ought to know that time is the most precious resource of all.
Every one of us have only 24 hours a day, 7 days a week, and 365 days a year. This universal rule applies regardless of our station in life. How we make use of our time determines our happiness and success in life.