The Age of Antiheroes

The 3 Illusions of the Social Media Age

April 23, 2015 Social Influence 1 comment

optical_illusion_11
Don’t let your eyes fool you (courtesy of Tech Whiz)

We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.

Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.


Social Physics – A New Science of Influence

April 20, 2015 Content Marketing, Social Influence 1 comment

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.


Developing Your Unique Selling Proposition

April 17, 2015 Personal Branding no comments

Unique photo

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.


Serendipitous Content Marketing

April 12, 2015 Content Marketing no comments

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.