Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Is content marketing driving you nuts?
Well if it does, this article may be just the thing for you. Especially if you adore those cute furry little things that scurry up trees around your neighbourhood.
JK Rowling has it. So do Paul McCartney. And Ben & Jerry’s Ice Cream.
What I’m talking about is creativity – that elusive yet highly coveted ingredient which we content creators crave.
What do your customers really need, want or desire? How can you use content marketing to meet those needs?
That has been the question on every marketer’s lips since time immemorial.
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Feeling stuck behind a keyboard, wondering what you should write, film or design? Need help to research winning content marketing topics?
You are not alone. Content block is one of the most common reasons for companies and individuals to abandon their content marketing efforts.
Stuck in a content creating rut? I know how that feels.
Experiencing writer’s or producer’s block can be highly debilitating. Especially if you’re a content marketing professional or content strategist like me.