Killer Content Marketing Tips: SEO vs Social Media Writing

August 15th, 2018   •   no comments   

A great content marketer is a digital tight rope walker.

You need to balance sharing valuable content with your audiences with converting them to becoming your customers. And to do so while continually monitoring the shifting sands of online algorithms.
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How DBS Uses Content Marketing And Storytelling To Woo Customers

August 6th, 2018   •   no comments   

PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical

Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?

Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.
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6 Cs of Effective Storytelling on Social Media

June 26th, 2018   •   1 comment   

Image from Pixabay

The art and science of storytelling is a tale as old as time.

Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
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3 Timeless Principles of Great Brand Storytelling

May 30th, 2018   •   1 comment   

timeless brand storytelling

Designed by Freepik

What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?

In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
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10 Top Social Media Marketing Ideas for Travel Brands

May 3rd, 2018   •   4 comments   

Social Media Marketing for Travel Industry

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The travel and hospitality business is a highly competitive and brutal one.

Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
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How To Craft Meaningful Stories On Social Media

April 25th, 2018   •   3 comments   

Photo by Kaboompics.com from Pexels

Storytelling is both an anchor and compass for social media marketing.

Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
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Why Customer Experience is the New Marketing

April 12th, 2018   •   no comments   

Customer experience is fast becoming the number one digital marketing strategy.

Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
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32 Content Tactics To Boost Your Social Media Engagement

March 22nd, 2018   •   2 comments   

30 Content Tactics to Boost Social Media Engagement

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Size does not matter to social media marketers anymore. Well, at least not as much as it used to.

With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
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10 Ways To Trigger Creativity In Content Marketing

March 15th, 2018   •   no comments   

Original image by Freepik

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
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These 5 Whys Will Boost Your Content Marketing

March 1st, 2018   •   no comments   

toyota photo

Photo by JeepersMedia

Since time immemorial, we have been mesmerized by the “Whys”.

Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
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