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The Five Essential Steps in a Sales and Marketing Funnel

June 28, 2022 • Content Marketing • 1 comment

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Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!

Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.

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How to Generate Leads with a Powerful Lead Magnet

June 14, 2022 • Content Marketing • no comments

Image by mohamed Hassan from Pixabay

Wish to generate more leads to your business but unsure how? Start by creating a lead magnet!

Also known as lead generators, these content marketing pieces are effective ways to grow a mailing list.

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6 Ways to Showcase Exclusive Offers on Your Landing Page

May 31, 2022 • Content Marketing • 1 comment

Landing Page Offers

What people see when they arrive on your landing pages can make or break your conversion rates. Exclusive offers give you an opportunity to thank them for taking the time to learn more about your brand and entice them to try you just once.

The idea is that once they buy from you the experience will be so amazing that they’ll become a lifelong customer.

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How To Build the Best Wireframe for Your Website

May 18, 2022 • Content Marketing • no comments

If you’d like your website to convert visitors to customers, you need to start with an effective website wireframe.

Sure, the aesthetics and design of your website is important. After all, these colours, images and motifs convey the “feel” of your brand.

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Content Marketing 101: How to Repurpose Your Content

April 27, 2022 • Content Marketing • no comments

Content Repurposing

Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?

Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.

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How to Improve Your Buyer’s Journey

April 19, 2022 • Content Marketing • 1 comment

Heard of the buyer’s journey? That is the series of steps that your target audience takes before becoming a customer.

When someone first hears of your brand and product, they start off on an adventure. One that takes them along a predictable path prior to becoming your customer.

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