In the digital world, a wall of text is an ugly thing.
And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
Unless you’ve been sleeping under a rock all this while, you probably heard of the term “growth hacking” bandied about in start-up circles.
Billion dollar “unicorn” companies like Facebook, Airbnb, Uber, Dropbox and Instagram have growth-hacked their way into billions of dollars of investor value.
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical
Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?
Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.
What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?