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How To Build the Best Wireframe for Your Website

May 18, 2022 • Content Marketing • no comments

If you’d like your website to convert visitors to customers, you need to start with an effective website wireframe.

Sure, the aesthetics and design of your website is important. After all, these colours, images and motifs convey the “feel” of your brand.

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Content Marketing 101: How to Repurpose Your Content

April 27, 2022 • Content Marketing • no comments

Content Repurposing

Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?

Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.

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How to Improve Your Buyer’s Journey

April 19, 2022 • Content Marketing • no comments

Heard of the buyer’s journey? That is the series of steps that your target audience takes before becoming a customer.

When someone first hears of your brand and product, they start off on an adventure. One that takes them along a predictable path prior to becoming your customer.

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Content Marketing Best Practices: Developing Atomic Habits

April 5, 2022 • Content Marketing • no comments

Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.

Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.

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Singapore Reopening: Top Marketing Strategies and Ideas

March 27, 2022 • Content Marketing • no comments

Yay, Singapore is reopening! Life will get close to normal with the major easing of Covid-19 safe management measures.

From increased group sizes, easing of mask-wearing, to increased workplace capacity, these measures will impact both lives and livelihoods.

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5 UX Strategies That Help Improve Click-Thru Rate

March 17, 2022 • Content Marketing • no comments

5 UX Strategies to Improve CTR

Click-thru rate (CTR) is one of the more vital aspects of your website data. Measured as the number of clicks divided by the impressions served, it helps you understand your customers’ needs better.

Fortunately, you can try several tactics to improve your CTR and thus turn your average site visitors into leads.

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