How AI is Changing Content Writing

April 6, 2020 Content Marketing no comments

The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.

This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).


How You Should Do Content Marketing in a Crisis

March 23, 2020 Content Marketing no comments

Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.

From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.