Tag: consumer behaviour

12 Powerful Ways To Use Psychology In Digital Marketing

August 29th, 2018   •   1 comment   

Image from Freepik

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
Read More


How to use Psychology in Social Media Marketing

July 30th, 2018   •   no comments   

The Psychology of Social Media Marketing

Original image from Freepik

Wonder why your social media campaigns fail to generate responses? Wish to improve your social media marketing efforts?

Consider peeping into the most amazing technology of all time – the human brain.
Read More


7 Triggers of Human Attention in the Digital Age

August 22nd, 2017   •   no comments   

The 7 Triggers of Human Attention in the Digital Age

Are you capturing their attention? (designed by Freepik)

Attention is the most important resource in the digital age.

It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
Read More


Present Shock: When Everything Happens Now

May 20th, 2015   •   no comments   

present shock douglas rushkoff

“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”

So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
Read More


Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
Read More


Are You Trapped in Your Filter Bubble?

June 10th, 2014   •   2 comments   

Filter Bubble World
Courtesy of Found

Are you seeing the same old posts on Facebook? Or coming across the same old folks on your LinkedIn newsfeed?

Maybe you’ve repeatedly stumbled across uncannily accurate ads that scare the wits out of you?
Read More


The Zeigarnik Effect

March 27th, 2014   •   1 comment   

zeigarnik
Russian psychologist/psychiatrist Bluma Zeigarnik (source of image)

What do video gamers, book worms and waiters taking multiple orders have in common?

Well, they usually remember what they have not completed until the task is done. And then, it literally gets wiped out of their system.
Read More


How to Make Better Decisions

February 16th, 2014   •   2 comments   

How to Make Better Decisions
Courtesy of Life Hacker

Decisions, decisions, decisions. If only you can make better ones in the course of your work and life.

Thanks to a recent podcast on Derek Halpern’s Social Triggers Insider featuring Dan Heath, co-author of Decisive, I uncovered a couple of secrets to making good decisions.
Read More


The Art of Engaging Online Audiences

February 12th, 2014   •   no comments   


Courtesy of Hollywood Sapien

We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.

Don’t believe me? Well, consider the following:

Read More


The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19th, 2014   •   1 comment   

The 4 Rs 4Ps and 3 Laws of Marketing

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
Read More


Page 1 of 3123