Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
Posts Under: Book Reviews
How Social Media Influences Your Mental Health
Feeling stressed out and losing your mind over social media? You’re not alone!
All over the world, and certainly here in Singapore, social media has been touted as a major cause of mental health issues in the population.
How to Manage the Four Types of Human Behaviours
Do you find it difficult to get along with certain people? Wonder why some folks are so hotheaded or easily distracted, while others prefer to do nothing?
Enter the wild — and wacky — world of human behaviours!
How to Start a Profitable Side Hustle in One Month (Or Less)
Computer photo created by drobotdean – www.freepik.com
Want to start a side hustle doing something you love while making a decent income? Possible to launch it in a month — or even less?
You’re going to love this book review and summary!
How Entrepreneurs Can Turn Obstacles into Opportunities
Hit a roadblock in growing your small business lately? You are not alone.
Virtually all entrepreneurs and small business owners have encountered trials and tribulations in our start-up journeys.
The Art and Science of Positive Influence in Leadership
What does it truly mean to be an ‘influencer’ at work or at play? Are there steps you can take to improve your influence?
Contrary to popular belief, positive influence isn’t about the number of Instagram followers or LinkedIn connections that you have. Rather, it is about how you can impact an interaction, relationship, task or community to produce a positive outcome for all.
Why Personal Storytelling Matters — And How To Tell Yours
Office photo created by tirachardz – www.freepik.com
Do you know that personal stories can change the world? More importantly, would you like to make an impact through personal storytelling?
All of us have stories. These personal narratives include episodes of our life, our education, our work, our relationships, as well as our interactions with the world around us.
35 Ways to Live a Life of Ikigai [Book Summary]
Like me, you’ve probably read or heard of the term ikigai.
However, what exactly does ikigai mean? And how can you live a life focused on your ikigai?
Upstream: How to Nip Problems in the Bud [Book Review]
Tired of troubleshooting? Wish that you can pre-empt problems before they occur?
Thanks to Upstream — How to Solve Problems Before They Happen by Dan Heath, we now have a way to do so!
How Retail Businesses Can Win in the Digital Age
Background photo created by jcomp – www.freepik.com
Retail as we know it is dying. And it ain’t just Covid-19’s or e-commerce’s fault.
Just look at the number of retailers around the world (and right here in Singapore) that are rolling down the shutters.
Robinsons, Top Shop, MPH, Esprit, Toys R Us, Zara, H&M—these bellwether icons of brick-and-mortar retail are either filing for bankruptcy or closing stores by the thousands.