Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
Mary Aiken (above) is a forensic cyberpsychologist.
A woman on a mission, she desires to change how we use emerging technology by explaining how it shapes our children and influences our behaviour and values.
“Let us pick up our books and our pens,” I said. “They are our most powerful weapons. One child, one teacher, one book and one pen can change the world.” – Malala Yousafzai
Malala Yousafzai is not your typical teenager.
While others her age were taking selfies of themselves on Instagram, or posted about the food they ate or outfits of the day they wore, Malala worked feverishly to change the destiny of millions of girls in South Asia, the Middle East and Africa.
Winner of the Noble Prize for Peace in 2014, Malala used her impressive skills in written and oratorical skills to stand up for children’s education. A member of the Pashtun tribe in the picturesque Swat Valley of Pakistan, her life story was truly remarkable.
What do courage and joy have in common? How do we live fuller and more wholehearted lives by daring greatly?
The answers to these questions and more were answered in Daring Greatlyby storytelling researcher and psychologist Dr Brené Brown. Exploring the width and depth of how we live, love and engage with one another, Daring Greatly challenges us to defy the prevailing social climate of scarcity in order to live and love more wholeheartedly.
How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket?
The answer to both questions is yes. At least according to Chris Guillebeau, author of The $100 Startup.