Tag: customer experience
3 Customer-Focused Content Strategies To Grow Your Brand
Do you know that there are only three main reasons for your customers to go online?
Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
Read More
Will Content Marketing Kill Your Business?
One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?
Read More
Five Ways Singapore Retailers Can Beat the Gloom
Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.
It was the best of times. It’s now the worst of times?
Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.
Read More
Digital Marketing Trends: Key Insights in 2015
What is the single most exciting digital marketing opportunity in 2015?
Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.
Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
Read More
The Five Levels of Customer Engagement
Courtesy of DC Marketing Pro
Customers. Love them or hate them, they’re the only reason for our existence.
In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.
Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
Read More
Customer Sense: Book Review
Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?
While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
Read More
The 5 Rs of Curation
A curator hard at work (source of image)
Curators. I should know them.
Guardians of museum collections, curators acquire artefacts and artworks, conduct research, publish articles or books, and mount exhibitions.
Read More
Four Tools to Improve Productivity
You need the right tool for the job (Swiss Army knife courtesy of Victorinox)
Productivity is one of the main prerogatives for Singapore’s service-based and export-driven economy.
Unfortunately, it is also one of the toughest challenges to surmount.
As I’ve blogged previously, addressing our productivity challenge entails understanding what it means. This involves studying how man, method, machine, material and other means are combined to generate wealth for the enterprise in the most effective and efficient manner. Through the careful analysis and diagnosis of problem areas, organisational productivity issues can be resolved.
Read More
Owning Your Customer’s Experience (Part 2)
Singapore Airlines cabin crew are trained to own the customer experience (image from Singapore Airlines)
Does your organisation hold a common view of the customer experience? Does everyone know what it looks like when it is done well? What are you willing to give up to get it?
These questions frame the development of a customer experience vision for any tourism business.
Read More
Owning Your Customer’s Experience (Part 1)
Courtesy of HotelManagement.Net
The world has changed. Customers now have all the information they need to decide where they wish to visit, what they want to buy, and what services they require.
With an attention span of 90 seconds or less (at 140 characters each time), business as usual isn’t going to cut it for the Facebook and Twitter generation. The game has changed from word of mouth to world of mouse.
Read More
