Tag: customer experience

7 Ways to Use Data to Improve Customer Experience

February 9, 2022 Content Marketing 2 comments

Running a small business requires an eye for detail and figuring out how to attract new customers and retain them. You likely already know customer experience (CX) is a big part of the equation—but how can you be sure your customers are satisfied and that you’re doing everything you can to keep them happy?

In a recent report by The Harris Poll and Redpoint Global, researchers found 75% of customers will spend more for a good customer experience.


The Five Levels of Customer Engagement

October 27, 2013 Business and Management 2 comments

Group of Business People Holding Placards Forming Customer

Courtesy of DC Marketing Pro

Customers. Love them or hate them, they’re the only reason for our existence.

In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.

Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.


Customer Sense: Book Review

July 10, 2013 Book Reviews no comments

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.


Four Tools to Improve Productivity

March 7, 2013 Business and Management 3 comments

Four Tools to Improve Productivity
You need the right tool for the job (Swiss Army knife courtesy of Victorinox)

Productivity is one of the main prerogatives for Singapore’s service-based and export-driven economy.

Unfortunately, it is also one of the toughest challenges to surmount.

As I’ve blogged previously, addressing our productivity challenge entails understanding what it means. This involves studying how man, method, machine, material and other means are combined to generate wealth for the enterprise in the most effective and efficient manner. Through the careful analysis and diagnosis of problem areas, organisational productivity issues can be resolved.