Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
Content marketing has gotten a bad rap in recent years.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.
Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.
Dorie Clark wants to reinvent you (image via HBR Facebook)
You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.
Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.
What should you do under these circumstances?