Tag: marketing

How to Create Marketing Magic with Defining Moments

October 3rd, 2018   •   2 comments   

Winning Moment

Designed by Freepik

Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?

The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
Read More


World Cup 2018: Social Media Ideas to Boost Your Marketing Campaign

June 22nd, 2018   •   no comments   

Designed by Freepik

World Cup fever is upon all of us now. And top marketers are trying to score their own “goals” during this peak soccer season.

Happening 14 June to 15 July, this year’s World Cup is held at Russia. Considered by many to be the world’s largest sporting event, the FIFA World Cup 2018 features 32 teams playing 64 matches.
Read More


How to Craft Online Marketing Copy That Sells

April 25th, 2017   •   1 comment   

how-to-craft-high-converting-online-sales-copy

The single biggest challenge faced by many online marketer and sales persons: They cannot write or design for nuts.

And that is a major problem in today’s copy-centric digital age.
Read More


Revisiting Advertising’s Golden Rule

November 29th, 2016   •   no comments   

should-you-still-be-selling-the-sizzle

Courtesy of Perko’s

“Sell the Sizzle, not the Steak”

Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
Read More


The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   1 comment   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
Read More


Roadside MBA: Lessons from Small Businesses

April 20th, 2016   •   no comments   

The Roadside MBA

I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.

Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.

Read More


Are you a giver, taker or matcher? [Psychology]

September 18th, 2015   •   no comments   

giver taker matcher
Courtesy of Red Revival

Is it truly more blessed to give than to receive? Are there situations where we should not just give but receive?

Well, the answer as you would imagine is that it all depends.
Read More


How the world’s leaders influence us to believe

August 4th, 2015   •   no comments   

Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?

Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
Read More


10 Steps to Reinventing You

July 12th, 2015   •   no comments   

10 Steps to Reinventing You by Dorie Clark
Dorie Clark wants to reinvent you (image via HBR Facebook)

You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.

Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.

What should you do under these circumstances?
Read More


Why You Need to Build a Personal Brand

May 4th, 2015   •   3 comments   

Why you Need to Build Your Personal Brand

Courtesy of Fast Company

Have you started investing in your personal brand? Thought of how you can stand out from the crowd?

If you haven’t, it is high time for you to do so now.

Building your personal brand isn’t just about becoming an entrepreneur, celebrity, politician, or influencer. It is about becoming more effective in whatever you do in the digital and social age.
Read More


Page 1 of 912345...Last »