Tag: marketing

Epic Marketing

April 30, 2013 Content Marketing 1 comment

Epic Marketing
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Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?

Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.


Tell to Win: Book Review

April 7, 2013 Book Reviews 1 comment

Imagine watching a magical performance by David Copperfield.

Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.


9 Elements of Japanese Aesthetics

December 4, 2012 Content Marketing 4 comments

9 Elements of Japanese Aesthetics

I love Japanese art and culture.

Almost everything about the country – from buildings to gardens, displays, products, advertisements, food, shops, train stations and people (especially people) – are enchanting.

While Japan does have its share of woes (don’t we all?), few countries around the world are able to balance age-old tradition with modernity in such a harmonious fashion. This is especially true in the field of aesthetics and design, where almost everything in Japan is well conceived. You could hardly find anything that is an eyesore there!


Book Review: Small is the New Big

September 15, 2011 Book Reviews no comments

Are you feeling the entrepreneurial (or intrapreneurial) itch lately? If so, Small is the New Big may be the right up your alley.

With 184 “riffs, rants, and remarkable business ideas”, Small is the New Big by uber marketing blogger Seth Godin is a collection of management mantras for entrepreneurs. Written in his usual snappy style, the book isn’t organised into sequential chapters. Instead, entries are written in an alphabetical manner without following any particular logic.