Tag: marketing

Epic Marketing

April 30th, 2013   •   1 comment   

Epic Marketing
Designed by Freepik

Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?

Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
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Tell to Win: Book Review

April 7th, 2013   •   1 comment   

Imagine watching a magical performance by David Copperfield.

Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.
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6 Steps To Building Brand Trust in the Social Age

March 28th, 2013   •   3 comments   

Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?

Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
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Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Freepik

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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The Kings and Queens of the Social Age

February 24th, 2013   •   1 comment   

the-king-and-queen-of-social-age
Image courtesy of Lesgo LEGO Movie

Who are the rulers in the digital and social media age?

By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
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Enchantment: A Book Review

February 5th, 2013   •   no comments   

Keen to change the world? Want to transform your “caterpillars” into “butterflies”?

Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.

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Is Social Media Marketing Full of BS?

January 23rd, 2013   •   13 comments   


Bob Hoffman (courtesy of The San Francisco Egotist

Well, Bob Hoffman (above) seems to think so.

Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
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The Book of Business Awesome/ UnAwesome (Review)

January 13th, 2013   •   no comments   

Have you wondered what works (and doesn’t) in Facebook?

Or how you can undo an ill conceived tweet let loose in a fit of anger?

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9 Elements of Japanese Aesthetics

December 4th, 2012   •   4 comments   

9 Elements of Japanese Aesthetics

I love Japanese art and culture.

Almost everything about the country – from buildings to gardens, displays, products, advertisements, food, shops, train stations and people (especially people) – are enchanting.

While Japan does have its share of woes (don’t we all?), few countries around the world are able to balance age-old tradition with modernity in such a harmonious fashion. This is especially true in the field of aesthetics and design, where almost everything in Japan is well conceived. You could hardly find anything that is an eyesore there!

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Book Review: Small is the New Big

September 15th, 2011   •   no comments   

Are you feeling the entrepreneurial (or intrapreneurial) itch lately? If so, Small is the New Big may be the right up your alley.

With 184 “riffs, rants, and remarkable business ideas”, Small is the New Big by uber marketing blogger Seth Godin is a collection of management mantras for entrepreneurs. Written in his usual snappy style, the book isn’t organised into sequential chapters. Instead, entries are written in an alphabetical manner without following any particular logic.
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